Through the purchase, database marketer infoUSA enters the online list brokerage business. Read More...
View articleShopping for a system or provider that can handle your email, lists, data, and reporting? Here's how to define your needs and find the right match. Re...
View articleWith wireless devices such as mobile phones approaching critical mass, GartnerG2 expects U.S. consumers to begin adopting such devices for wireless fi...
View articleBroadc@ast HTML is an off the shelf bulk e-mail campaign management tool with extensive scheduling and database integration features Read More...
View articleAn off-the-shelf package, EmailUnlimited integrates several campaign management and list building features into a single user-controlled process. Read...
View articleConstant Contact is a campaign management solution for small businesses. Read More...
View articleClick Tactics’s campaign management and execution software is designed for small- to mid-sized businesses. Read More...
View articleGOT Corporation’s Campaigner products enable organizations to have highly personalized one-to-one email dialogues with their customers. The Campaigner...
View articleFifty percent of marriages fail; 90 percent of brand marriages fail. Why? Read More...
View articleThe FTC continues its string of efforts to clamp down on deceptive e-mail marketing. Read More...
View articleUPDATE: Taking advantage of a buyers' market, the Westlake Village, Calif.-based Internet ad player acquires the Marlborough, Mass.-based affiliate ma...
View articleBy focusing on myriad threats, Atlanta-based ISS hopes to woo IT decision makers. Read More...
View articleA small portion of your business is generating the bulk of productivity and profitability. That's the Pareto principle. Your job is to identify and le...
View articleGathering your prospects into groups still makes sense, but you may be using the wrong criteria to cluster them. Read More...
View articleL90 ousts its CEO and CFO, as an SEC accounting investigation derails the $50 million merger. Read More...
View articleA study sponsored by CRM vendor Kana found that, online and offline, consumers find personalized and proactive customer service is critical to a posit...
View articleThe PC market has been in the doldrums, but that didn't stop the worldwide number of PCs in use from surpassing 600 million in 2001. Read More...
View articleIt's easy to be a reporter in good times. Stories just bite you on the butt and say 'we're here.' It's tougher to find the good news in hard times. Yo...
View articleRestoration Hardware taps an agency for creation of its new online identity; Deutsch LA makes a top hire in its Los Angeles office; and breatheinterac...
View articleViral marketing isn't just a consumer phenomenon. Your most passionate corporate customers can prove to be your company's infectious advocates. Read M...
View articleBuzzwords or reality? Are marketers so hung up on 'permission,' 'opt-in,' and 'solicited' that they forget they're actually... advertising? The first ...
View articleEXCLUSIVE: Deutsche Telekom will phase out the MobileStar and VoiceStreamWireless brand names and unify its offerings through an integrated service pl...
View articleYou asked for more about email. We're happy to oblige. Read More
View articleCMRi estimates that online ad spending for 2001 totaled $2.5 billion, a 14.7 percent drop from 2000. Read More...
View articleYet guarded optimism continues for the coming year. Read More...
View articleWhither bound in 2002, interactive media? It's not all that grim out there, says our resident expert. Read More...
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