Findings from Gartner suggest that growing traditional mailing costs will push advertisers online. Read More...
View articleA new joint survey by Smith & Suita and Marketwise Innovations finds that major U.S. software companies are cutting back on traditional channels in fa...
View articleWireless marketing campaigns may be fret upon by consumers. But they have their value provided marketers spend more time in understanding what their c...
View articleCorporate site not conveying your brand's personality and essence? Take a look at what teens are doing online: branding done right. Read More...
View articleAdvertising is falling out of favor with software companies, a survey of U.S.-based software marketing executives found, but the opposite is true of I...
View articleThe wireless advertising group publishes a set of preliminary standards for location-based marketing, amid growing efforts by interactive marketers to...
View articleA survey by Jupiter Media Metrix finds most adults with some online experience can't understand why anyone would pay for content. Read More...
View articleThink CRM has to encompass your entire enterprise? In an ideal world, the answer might be yes, but in the real world that's not always the case. Read ...
View articleWith reduced budgets and smaller staffs, Internet and high-technology marketers are spending more of their time focusing on short-term goals during th...
View articleThe new MarketView Web-measurement reporting system features tracking based on content and branding, and lets companies perform business-driven compet...
View articleAs people switch jobs and Internet service providers, their email addresses also change, and, unfortunately, e-tailers are often the last to know. Rea...
View articleThe number of consultants is increasing as more people join the Free Agent Nation (voluntarily or otherwise). Chris offers some principles to help the...
View articleSMS is coming. Can U.S. marketers create persuasive text messages on tiny cell phone screens? Will American consumers accept them? Read More...
View articleAs part of its effort to re-align its ad serving products, DoubleClick releases a new version of its software for publishers. Read More...
View articleAltaVista makes two sales appointments and Restoration Hardware chooses a vendor to build its e-commerce platform. Read More...
View articleFollowing on the heels of its hoops deal involving the NCAA tourney, Volvo inks a pact with the online giant to promote its new XC90 sport-utility veh...
View articleNearly three-quarters of online adults cannot understand why anyone would pay for content online, according to research by Jupiter Media Metrix. Read ...
View articleWhich numbers are important, and what should you do when you've got them? Read More...
View articleThe slowdown in technology spending made its way to the mobile phone market in 2001, when the market suffered its first drop in unit sales, according ...
View articleIn another validation for the newest interactive media formats, the automaker is once again turning to interactive TV, rich media and wireless ads dur...
View articleA resurrected version of the once-popular e-mail newsletter service will be used to promote the marketer's other properties. Read More...
View articleIt's a numbers game. If your site isn't earning as much as you think it should, here are tools to boost and leverage your traffic. Read More...
View articleIs your agency opting for inefficiency when it makes your media buys? Here's how to tell, and what to do if it is. Read More...
View articleWhat can bring your brand, corporate image, and tech infrastructure to their knees before you know it's happened? Spoofing. (And you thought spam was ...
View articleThe British have demonstrated a voracious appetite for interactive technologies such as the Internet, e-mail and instant messaging, according to a rep...
View articleTargetX offers a Web-based approach to permission-based email marketing. Read More
View articleFirms are focusing more on ROI than competitive positioning, but findings indicate that marketers worry about successfully bouncing back when the econ...
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