A report by Forrester Research recommends European retailers consider local barriers and consumer experience when planning online strategies. Read Mor...
View articleBy integrating the Internet Measurement Initiative/Radiate Internet Roundtable, the ARF aims to address measurement and reporting problems in online m...
View articleMore than half of all profit-seeking Web sites are already profitable, according to a study by ActivMedia Research. But profitability and sustained, p...
View articleResearch by the Aberdeen Group indicates that global IT spending will remain robust through 2005, but at least one analyst says IT spending means noth...
View articleTechnology industry employment grew 4.6 percent in the United States in 2000, according to a report by the AeA and The Nasdaq Stock Market. That was i...
View articleAs part of the company's plan to streamline its operations, the broadbandprovider cuts back on many of its European media operations. Read More...
View articleThe two competing online metrics firms band together as economic and competitive pressure heats up. Read More...
View articleRevenues from Web ads and access will grow faster than TV, sports,film and theme parks over the next five years, according to a new study. Read More...
View articleNetCurrents lands Hill & Knowlton; Digital Impact aims for Japan; CoolSavings unveils e-mail campaign tool. Read More...
View articleOur job as marketers isn't to create value by persuading people to buy our products. It's to create value by persuading people to pay a higher price f...
View articleThe streaming media advertising will bring in $138 million in2001 -- despite minimal support from content providers. Read More...
View articleIt has been a tough year so far. It wasn't long ago when everyone knew a millionaire; now you know at least three people who have been laid off. For m...
View articleStorytelling is a sophisticated art form, practiced by many and mastered by few. But do today's masters have the skills to tell the story when it beco...
View articleMarket growth among ASPs remains strong, despite the challenges the market has had to endure, according to research by IDC. Read More...
View articleIDC has revised its U.S. PC shipment forecast for 2001, lowering it from the previously expected 2.2 percent growth to a 6.3 percent decline from 2000...
View articleQuicker, easier, more seductive is the Dark Side. But resistance is not futile. If we want to explore the new worlds of the Web, seek out new search r...
View articleUsing email for prospecting and customer acquisition is more difficult than ever. With the volume of messages increasing at an unprecedented rate, you...
View articleInfrastructure takes a back seat to self-promotion and brand building as the major hurdle for aspiring players in online content. Read More...
View articleThe embattled tire maker is looking to boost its image with female drivers, by promoting its concern for auto safety on the women-focused portal. Read...
View articleThe online advertising specialist busts a move to be a keyrepresentative for the popular, male-targeted site. Read More...
View articleA Copernican worldview is emerging, disrupting our page- view- and click-through-centric world. So what shape is this undoing of the old "new" view of...
View articleThe online ad firm thinks Web advertisers and publishers can benefit from looking beyond cost-per-sale and similar metrics for media buying and planni...
View articleModem Media's Allen takes leave of absence; BeFree signs new clients; new Comet Cursor version debuts. Read More...
View articleMore than half of the time spent online in March 2001 by Internet users in Asia was spent on non-Web protocols, according to data from NetValue. Read ...
View articleNetZero claims it has saved millions in productions costs using Flashtechnology for its television commercials instead of conventional techniques. Rea...
View articleNot every interaction with a potential customer is about making a sale. Sometimes -- and more often than we think -- facilitating the process of helpi...
View articleJust as manufacturers change toys and games to satisfy evolving play preferences, brands must also keep pace with social evolution if they are to pres...
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