The Web portal will show Britney Spears and Justin Timberlake shopping for clothes -- and then offer users the same merchandise from its own online st...
View articlePlayers are scrambling to beef up their interactive TV offerings, in a state of heady speculation about the medium's future capabilities. Read More...
View articleIt's vewwy, vewwy quiet... So what's up, doc? Buyers and sellers of Internet services and content have just sat down on opposite sides of the negotiat...
View articleSmall businesses are spending less on technology in 2001 than they did in 2000, but not alarmingly less, according to a survey by IDC. Read More...
View articleThe Top 25 Web properties for the month of May 2001 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleDespite the rash of dot-bombs, so-called experts are still telling you to increase sales by using methods that the has-beens have proven don't work. S...
View articleEven among experienced Web users, sites that ask for personal information are likely to be abandoned, according to research by SRI. Read More...
View articleGreat e-business technology does not always mean significant financial investment. A number of simple, elegant, low-cost solutions are available for p...
View articleRemember the days of the local merchant who knew you by name, remembered your favorite brands, and called you at home when new stock arrived? That's n...
View articleEven experienced Web users fear unscrupulous use of their data --and will resist giving their information in return for personalization as aresult. Re...
View articleGlobal Internet marketing -- and the electronic commerce associated with it -- is predicted to escalate dramatically in the next several years. The po...
View articleYou've set the affiliate program's objective and figured out the offer. You've found the right outsourcing partner, measured the results, and marketed...
View articleFollowing months of discussion, the media behemoth buys Business 2.0from its publisher Future Network -- and will aim to promote it across itsproperti...
View articleThe Internet's primary opportunity for selling cars is to influencethe offline sales channels -- but manufacturers could do it better. Read More...
View articleJust like almost every other profession -- medicine, law, and politics included -- affiliate marketing has a checkered past. Worse, affiliate marketin...
View articleThe cable operator scales back its planned iTV services, leavingMicrosoft a bit burned. Read More...
View articleA presentation to an investor can border on pleading -- or worse, it can become an inquisition. Greg and Emily offer some basic tips that every entrep...
View articleMore devices, more applications and increased adoption by users in markets such as China and Eastern Europe will provide a big lift to the wireless da...
View articleYahoo! Groups is a free e-mail group service that allows users to easily create and join e-mail groups. Read More...
View articleOver the last six months, the number of Europeans visiting travel Web sites has increased by nearly 4 million, according to data from Jupiter MMXI. Re...
View articleCost-effective multi-channel messaging tactics work. In the end, though, they are tools that each marketer will have to decide how to employ. They mus...
View articleWhile current worries about the economy may have dampened growth predictionsfor 2001, the online ad and media industry's long-term prospects remainbri...
View articleThe San Francisco interactive firm oversaw online branding work for the petroleum giant -- despite a historical focus on e-business integration. Read ...
View articleThe Web's credibility problem is widespread and growing. At the heart of the problem is the myth that industry can police itself. But remember the buz...
View articleImplementing a B2B marketing strategy can be difficult. The market is lucrative, but successful approaches are not as obvious as they are in consumer ...
View articleWhy haven't wireless media been able to implement an ad- supported model like the Web? Ask this question of 10 different media planners, and you're li...
View articleThe online media giant is running a contest and special content area to support AOL AAdvantage Rewards. Read More...
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