Why not break away from the tried-and-true and instead test some other potential response boosters out there that are both specific to and take advant...
View articleAlthough two-thirds of online users have heard of e-books and close to half are interested in the concept, only about one in four are likely to buy on...
View articleThe New York-based direct mailer-turned-interactive TV player looks to expand overseas, while VNU's Claritas expands its own iTV initiatives. Read Mor...
View articleGiving ad buyers the metrics they want may mean looking elsewhere for key technology. Europe has some of it. Sites there can tell you things about the...
View articleIf you're going to survive, you have to focus on bottom-line results. Spending a fortune to drive traffic to your site -- when most of it never does a...
View articleJanet will be sharing ideas about readers' specific situations. This week, a content-site developer says the editorial folks want to track page and su...
View articleConsumer packaged goods firm currently drop about $5 billion annually on market research -- and a new ASP aims to cut those costs by half. Read More...
View articleNaviant lands $15 million; NetCreations shifts at top; TribalDDB Australia to sell Responsys. Read More...
View articleIn a $112.5 million offer, a major U.S. air carrier aims to link the incentive marketer with its own frequent flier club program. Read More...
View articleIt's more readable, but the Alley ad network remains firmly entrenched on in the opt-out camp. Read More...
View articleSeeking to further demonstrate the effectiveness of onlineadvertising to partners, Juno is rolling out a tool called Brandmeter whichtracks traffic to...
View articleThe total number of companies controlling 50 percent of the U.S. online user minutes shrank 64 percent from March 1999 to March 2001, according to Jup...
View articleMany affiliate programs are giving affiliates the shaft, and many affiliates think they're being treated as a free branding tool. The time has come fo...
View articleFollowing April's acquisition of FloNetwork, the industry leader continues its moves to become the biggest player in e-mail. Read More...
View articleCompanies must make some complex choices when implementing their wireless campaigns. One of the initial considerations they face is determining which ...
View articleThe Marina Del Rey, Calif. firm is looking for a buyer for its streaming rich media e-mail technology. Read More...
View articleSo you've determined the affiliate program's objective and figured out the offer. What's next? Decide on the right outsourcing partner, measure the re...
View articleLastMinuteTravel.com will get some wide-ranging exposure as it signs amarketing agreement with America Online. Read More...
View articleThe Web is not a book. It has no pages in the traditional sense. Surfing the Internet is really more like falling down the rabbit hole and finding one...
View articleHeat Seeking Multimedia, whose principals oversaw program branding campaigns in the 90's for NBC, Fox and UPN, will advise RealNetworks' consumer mark...
View articleNorth American service providers now count 9.3 million residential broadband Internet subscribers according to Kinetic Strategies Inc., but cable is r...
View articleMorgan leaves Real Media; Microsoft "Takes Over" USATODAY.com; Cingular Picks Ant Farm Interactive Read More...
View articleSo-net to provide quality movies, network gaming for Hong Kong SAR users Read More...
View articleOnline publishing appeared to be easy money a few years ago, but it has turned into a strategic, difficult market with fewer strong players that can o...
View articleIf content is king on the Internet, then the market for content management software and content delivery networks should be in good shape. Most of the...
View articleWine and song may naturally go together, but Geerlings & Wade has to do a complicated song-and-dance routine to avoid being tripped up by state li...
View articleGrowing numbers of Web buyers and sellers are beginning to think about implementing audience-based advertising online. And it wouldn't take too much t...
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