It started out innocently enough in a typical suburban middle-class setting. Peter saw others doing it. He tried it. And he was hooked. He made it par...
View articleBellSouth and Primedia each nab an alliance with the Spanish- and Portuguese-focused Web portal, in a bid to expand their access to one of the world's...
View articleA second campaign comes from Deutsch as the travel site prepares to face increasing competition. Read More...
View articleHow many in your audience are women? How many of your email or newsletter subscribers are women? How many people who make a purchase or complete some ...
View articleThe studio aims to fill the house using Web media and online-offline contests for upcoming films "Moulin Rouge" and "Planet of the Apes." Read More...
View articleWhat does the search engine landscape look like now, and what services should be included in a good search engine positioning campaign? Starting this ...
View articleThe deal will boost employment classified ads on TMP's Monster.com, as well as its client roster. Read More...
View articleWireless technologies that combine the benefits of the physical and virtual worlds and empower mobile users will prevail. The future of wireless for m...
View articleSkyGo nets a big "in" with OmniSky's publishers through the arrangement. Read More...
View articleAiming to persuade global audiences to make online purchases with its cards, the payment services giant renews and expands a previous deal with the Sa...
View articleOnline sellers of consumer packaged goods are still having problems figuring out the online marketplace, according to a study by IRI, and Jupiter Medi...
View articlePotential suitors for the division are plentiful, as the ad networkcontinues to reorganize to conserve cash. Read More...
View articleThe reality of the online marketing world is that there are too few of us who know (or think we know) what is going on and many more still trying to g...
View articleWhen it comes to email, a lot of direct marketers get it. They're excited about it, they understand that it's just another channel for one-to-one dire...
View articleIf you're still nursing your dot-bomb hangover, you may not have noticed that the number of Internet users in the United States is still growing, and ...
View articleFTC staff finds the retailer likely made some deceptive statements on privacypractices at its Alexa unit, but recommends no action be taken. Read More...
View articleThe University of South Africa has partnered with FrontRange Solutions to introduce students to the discipline of CRM. Read More...
View articleRetailing concepts are dramatically challenged every decade. Even though retailers have won the first three rounds of the latest fight, they can't res...
View articleSeizing on America Online's rate hike last week, Microsoft is throwing $50 million behind ads that encourage users to switch. Read More...
View articleWhen links in a promotion are tracked individually, almost always a clear-cut winner emerges. That is, one piece of email real estate, above all other...
View articleCRM has moved from concept to reality, but market maturity is still pretty far away, according to a study by The Data Warehousing Institute that found...
View articleYou could have guessed college-aged adults lead the pack when it comes to downloading music from the Internet, but would you believe Ipsos-Reid found ...
View articleIn partnership with a local Omnicom affiliate, the Alley-based interactive shop is looking to broaden its client base -- despite well-publicized troub...
View articleFollowing its "A.I." campaign, Warner Bros. continues to throw sizable resources behind "stealth" movie promotions on the Web. Read More...
View articleFolks, looks like we have a fight on our hands. The newest addition to our columnist family has declared war against... ClickZ. But since he's now a p...
View articleUntil the Web, media measurement has been more artistic statistic than scientific exercise. Still, finding ways to express interactive advertising's i...
View articleWhat word (it refers to something we do every day, whether we realize it or not) immediately conjures up an image of a slick, aggressive, fast-talking...
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