When you think of the Internet as being just another way to print, or another way to broadcast, or another way to run a store and market to people, yo...
View articleBut banners and e-mail marketing will become lessimportant in the marketing mix, according to the Yankee Group. Read More...
View articleThat dastardly U.S. economy has struck again. The economic slowdown is now being blamed for slower growth in the worldwide database management systems...
View articleHuge numbers of U.S. corporate users are using their cellular phones forvoice communications, not data transmission, Meta Group reports. Read More...
View articleMillions of Americans are turning to the Internet to get them in touch with God and others who pursue faith matters, according to a report by Barna Re...
View articleOn the heels of March's middleware ad campaign, Big Blue aims to focus on the people behind its business. Read More...
View articleA new campaign aims to drive attention from the breakfast table to the Web -- and ultimately, to the silver screen. Read More...
View articleOften, our ignorance of market demand does little to dampen our conviction that "if we build it, they will come." But do people really want a new mous...
View articleThe licensee unit of Priceline.com signs another co-marketing promotional deal, this time with SmartMoney.com. Read More...
View articleMany of us in the marketing world continue to think that one-dimensional attempts to reach customers via a single medium -- online, print, TV, email -...
View articleOne day, after watching hours of digital cable, Eric gradually saw the light... He'd uncovered some interesting issues at the convergence point of dig...
View articleDo you believe in the future of email marketing? If faith and intuition aren't enough, there's data out there for you to pore through. Either way, the...
View articleAn advertising effort, designed by Mad Dogs & Englishmen, aims to convince wannabe writers to submit work to AOL Time Warner's publishing division...
View articleThere were 3.9 million Internet subscribers registered in Australia at the end of the fourth quarter of 2000, up from 3.8 million in the previous quar...
View articleThe quality and amount of content are major factors in the success of a site, because it's the content -- text, photos, and illustrations -- that help...
View articleLike just about everything else related to the Internet, the pace of the growth in the online retailing sector has slowed, but U.S. online retail sale...
View articleOnline music is heading out of the courts and into the market. Finally. The bad news: For now, the labels hold all the cards. The good news: The searc...
View articleSusan is floored that she has a readership beyond her mother and husband. In fact, she has readers around the world. Clearly, on the Web, one writes f...
View articleThe more consumers use online banking to handle their banking tasks, the more satisfied they are with their bank, according to a study by Gomez, Inc. ...
View articleAndrea hopes that all of us online marketers facing teeny- tiny budgets and tearing out our hair will thank her. For what? For reminding us of what ca...
View articleThere are data and research out there somewhere that could help us learn more about what does or does not constitute success in advertising campaigns....
View articleThe vodka giant taps Spike Lee and others for an online site that hopes to hook Web surfers into the brand's essence. Read More...
View articleThe Atlanta-based incentivized surfing play finds a buyer. Read More...
View articleWe are all bombarded by emails. Some are legitimate business correspondence, many more are solicitations, personal mail, junk, jokes, spam... With a...
View articleThe annual "The Face of the Web" study by Ipsos-Reid found the Internet to be entering a "post-revolutionary" phase, as the growth of the Internet mar...
View articleAfter the irrational exuberance that contributed to today's dot-com deadpool, online marketers must mature in planning and spending their marketing do...
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