Technology companies attempting to acquire business customers in our current climate face incredible challenges. A thoroughly compelling business case...
View articleDo we want to be able to compete on Madison Avenue again? Will we be able to compete against print, broadcast, and cable on an equal footing? We will,...
View articleIf you're a merchant, don't sign an exclusive deal. If a service provider is really that good, why would it insist on an exclusivity clause? If it's t...
View articlePepsid to debut new site, contest; GoTo appoints new board member; mediadome finds traction with "super browsers". Read More...
View articleThe firm will be bought by a subsidiary of its one-time suitor. Read More...
View articleAs the rich media e-mail marketer continues its management shifts,new CEO Yoakum says the company remains in financial trouble. Read More...
View articleThere is definitely something to learn from the prevailing attitudes of the opt-in as well as unsolicited bulk-mail community. Even the best email mar...
View articleEver wonder how an affiliate program works? In this first of a three-part series, Tig begins his discussion of all the basics you wanted to know about...
View articleYes, the slowing economy has forced many IT managers to scale back budgets this year. But a series of surveys shows that corporate spending on info te...
View articleIf you think times are tough now, think about the time when one-third, not just 4 or 5 percent, of all workers were unemployed. People wandered the co...
View articleMaintaining growth and building profitability have become the top focus of CEOs at North American technology companies, according to a survey by Deloi...
View articleThe Internet has initiated a new age of collaboration for creating content. What factors encourage collaborative content? When does collaborative writ...
View articleCombining out-of-home ads with PDA infrared beaming technology is proving to be attractive to advertisers, says the Viacom unit. Read More...
View articleBeen exploited lately? If you've dealt with a company concerned only about the fast buck, then you probably have. Do such companies think we're stupid...
View articleB2B buyers look at private trading networks as a chance to build relationships, perhaps that's why more than 25 percent of B2B executives surveyed by ...
View articleIn the early days, collecting data about Web site traffic via log files was easy. These days, though, many Web sites provide dynamic content, and they...
View articleThere was no Grand Clio for entrants this year, though Freestyle Interactive, Zentropy, Blast Radius, Deepend and Kinetic take away golds. Read More...
View articleNine Dots will be aligned closer to Maxxcom's Colle+McVoy, through a newly revamped structure. Read More...
View articleSomething's definitely caught Tom's eye... It's quite possibly a blast from the future of rich media advertising. Read More...
View articleYou can fight them, or you can join them. The Net is a perfect place for "You scratch my back, I scratch yours," so make friends with links that compe...
View articleMost start-ups have at least one thing in common -- the need to acquire new customers. Can you, like zipRealty.com, add more than a thousand registere...
View articleDespite its recent price hike, AOL is not likely to have to weather a storm. So is there no hope? Is the U.S. Web doomed to become an AOL lake? Well, ...
View articleUnlike on the Internet, where banner advertising commands the lion's share of marketers' energy and budgets, advertising on wireless platforms will ne...
View articleBanner ads are expected to decline as a proportion of the total online ad market in Western Europe, according to the Yankee Group. And it looks like i...
View articleIf you honestly think that your workplace couldn't survive without you, you're nuts. Unless it says "Owner" on your business card, you're expendable. ...
View articleCall it a sign that summer is coming. Research into the top e-commerce sites of April by netScore and Diameter found seven travel sites among the top ...
View articleAvenue A reduces staff, says new product is still on track; Wheelhouse lands clients; Unicast partners with Zengine. Read More...
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