The subscription-based Webcast Audience Profile is designed to tell advertisers and Webcasters even more about "streamies." Read More...
View articleThe software giant says it has set records in terms of secure music,video and eBook transactions. Read More...
View articleLast time, Paul promised to start covering changes in SEO strategies. This week, he starts with content optimization, including keyword selection, key...
View articleFancy (and expensive) technology isn't always the answer, especially these days. The challenge now is use the Internet and the Web to save or make mon...
View articleThe portal is aggressively developing premium services as it looks to broadenits revenue stream; fee-based real-time quotes are just one example. Read...
View articleThe growing consensus is that online advertising doesn't deliver for publishers or advertisers. This consensus is dead wrong. Online advertising is he...
View articleWireless advertising and marketing is still in the realm of hype largely because the technology is not developed and the brands are not embracing it. ...
View articleThe average activity for a Web user in May 2001, as reported by Nielsen//NetRatings Inc. Read More...
View articleEXCLUSIVE : Executives at the nation's second-largest cable network filed a response toconsumer concern over charges of anti-competitive practices. Re...
View articleFor an ad to work its magic, it needs to stand out. Rich media can do that (i.e., If you're "rich," flaunt it.). Rich media can also allow customers t...
View articleBuilding on a previous agreement that saw America Online roll out a series of contests for General Motors, the new deal looks to be more of the same. ...
View articleImagine we smashed your Web site by searching through every page and deleting the brand and any references to it -- and then asked the consumer to vis...
View articleThe news ends a sad chapter in the company's chaotic history -- but also leaves partners like 24/7 Media alarmingly in the lurch. Read More...
View articleTapping in-house technology and EyeWonder for clients including Toyota, Maybellineand Unilever, the Web portal says new formats are wooing traditional...
View articleThe installed base of worldwide broadband subscribers will reach almost 84 million by the end of 2005, according to research from Cahners In-Stat Grou...
View articleThe top advertisers on the Web from May 2001, according to Nielsen//NetRatings. Read More...
View articleTwentieth Century Fox is aiming to promote the home entertainment release of "Cast Away" with rich media ad campaigns on iWon and Ask Jeeves. Read Mor...
View articleFirst there was the click-through. Then we started moving to conversion rates. Now we talk about branding effects, purchase intent, consumer attitude,...
View articleWhat's in a name? When it comes to information appliances, high and unrealistic expectations, according to research by IDC. But don't expect the slump...
View articleEngage lowers estimates; DoubleClick lands Sabela clients; Wink to handle PSAs; and Modem Media cuts staff. Read More...
View articleWhich group were you in after Eric's last article? The busy-drinking-beer-in-college group? The "highly successful marketing executive" group? The "gi...
View articleThe Alley e-mail campaign outfit said the deal adds Vendario's streaming video application within targeted e-mail marketing programs. Read More...
View articleThe beverage giant taps Unicast for a second phase of online marketing for its bottled water. Read More...
View articleDevelop and grow a house email list, and the world will be your oyster. But how can you stand out in the crowd of free reports and e-newsletters and u...
View articleThe First Quarter 2001 Global Internet Trends report from Nielsen//NetRatings measured Internet use in 27 countries around the world and found 429 mil...
View articleThe company's new ASP product features XML for integration with third-party plug-ins and legacy systems. Read More...
View articleAn anachronistic branding campaign for the U.S. airline industry's discount tickets site looks to answer Expedia and Travelocity with 60's-era romanti...
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