A new acquisition and patent could help the company put the ugly episode behind it, executives say. Read More...
View articleoplayo lands Exile on Seventh; Digimarc expands offerings; Search123 nabs NetZero distribution. Read More...
View articleThe awareness of Universal Mobile Telecommunications Systems, better known as 3G, remains low among potential users of wireless services in the United...
View articleMSN will promote Unilever's new salad dressings online; 24/7 Media offers a Unicast Superstitial network; Dow Jones offers electronic tearsheets throu...
View articleLooking at the Western European mobile advertising market, Frost & Sullivan sees lots of potential -- but only after major hurdles are surmounted. Rea...
View articleIt's tough enough to live with your parents even if you get along. Imagine, though, that they kicked you out of the house when you were just a toddler...
View articleThe battered online ad network aims to boost its standing with ad agencies and advertisers through an integrated campaign highlighting its experience ...
View articleIf you ever find yourself in a quandary with respect to the creative development of a particular campaign, try going back to your roots. Step back far...
View articleOr should we say: "Out, out, brief candle! A click's but a shadow, a banner that floats upon a Web site and then is heard of no more: It is a tale tol...
View articleWhen you begin to have doubts about whether people still take content seriously, who can you turn to? Dear Abby, of course. Here are her secrets to wr...
View articleSpending on streaming media-enabled promotion and advertising will grow exponentially during the next four years, according to the Yankee Group. Read ...
View articleOn average, only 0.4 percent of a company's revenue is dedicated to information security in the United States, but Gartner expects that figure will in...
View articleNew ads will prominently feature the yellow pages' Web site and print versions, in a bid to brand both as a single tool to help people make better dec...
View articleOnline gambling in both the United States and Europe is taking off, according to research by Datamonitor, which calls Europe's iTV gambling market "a ...
View articleOnline sales decreased from $4.3 billion in April to $3.9 billion in May, according to the NRF/Forrester Online Retail Index. Read More...
View articleThe radio station group tapped a new partner to deliver AFTRA-compliant ads for itssimultaneous Web broadcasting, dodging one of streaming media's pri...
View articleFairy tales are often based on reality. True, some more than others. But here's one that's far from being a tall tale, even though it has a happy endi...
View articleStreamed promotional videos will play a big part in the future of Webcast content, according to the Yankee Group. Read More...
View articleIs there one Web site so essential that your life would become really difficult if it disappeared? There is for Dana, and he thinks the answer is the ...
View articleInsiders say some of the bigger publishing houses aren't too happy with the restructuring of the IAB, especially its fees, which might have led to the...
View articleIt was about one year ago when Jupiter Media Metrix found that women had surpassed men in terms of their numbers online, and that has only continued i...
View articleHard hit by the ad market's troubles, the Web media giant aims to reduce its exposure by moving into a new area: providing streaming media services to...
View articleFinding the measurement tool that best does the job is not simple, but it's a whole lot more doable if you've carefully and thoroughly described, prio...
View articleAlthough a number of decisions must be made when launching an affiliate program, the choice of an affiliate solution is one that must be given much we...
View articleWith a new streaming media partners, the Andover, Mass., marketing software firm, tries to give auto makers, retailers and others an alternative to TV...
View articleCindy's got plenty of complaints about her cell phone. That she doesn't get calls from telemarketers isn't one of them. So is there any way to adverti...
View articleSony Electronics plans to unleash its e Villa Net appliance laterthis month, but can it succeed where others have failed? Read More...
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