Writing for the Web isn't a matter of pouring print onto a Web page and expecting readers to enjoy it. People scan on the Web, searching for specific ...
View articleOptimistic IDC findings suggest that most U.S. companies are using online marketing in one form or another -- and more than half are looking to outsou...
View articleThe Internet and clothes go so well together -- clothing is the most profitable e-tailing category -- but you can't just explain it by such factors as...
View articleFor a brief moment in Internet time, e-mail marketing meant placing an ad in an e-mail newsletter and waiting for the traffic. Not anymore. Read More...
View articlePlenty of agencies out there are looking for good media folks, and Tig offers ten tips (including the airport test...) for finding the right person fo...
View articleJoel reviews MyAp by KowaBunga! and gives you the ins and outs of the affiliate tracking software, discusses some options, even explains the solution'...
View articleAberdeen Group predicts that hosted ASP solutions will continue to boom through 2002, while CRM applications will grow in prominence to threaten the m...
View articleThe software and online giant says the move will encourage a move to its paid newsletter service -- but could potentially leave small publishers and l...
View articleThe frozen desserts giant joins the flock of offline retailers who are turning to online sweepstakes. Read More...
View articleThe slowing U.S. economy will bring the worldwide sales of handheld devices to a screeching halt, according to IDC, but that doesn't mean the market i...
View articlePerspectives on the portal deal have fluctuated over the past two years, somewhat in line with market trends. So do portal deals still make sense? Dep...
View articleThe top domains of May 2001, broken down with U.S. and worldwide traffic, according to netScore, a joint effort of comScore Networks, Inc. and DoubleC...
View articleTo this point, online banking customers have enjoyed using the Internet as an additional channel, but research by Datamonitor suggests that account ag...
View articleThe three biggest factors contributing to success when dealing with agency planners and buyers are service, service, and service. That means know your...
View articleGlobal use of the Internet for recruiting purposes has expanded from 29 percent of Global 500 companies in 1998 to 88 percent in 2001, led by strong g...
View articleThe wrong people are in charge of too many content projects. Content is not a technology problem. Content is about people. And people who understand c...
View articleThere is a fine line between ignorance and arrogance. Nowhere is this better typified than in the attitude that you don't need to get into users' head...
View articleThe moves are aimed at hastening profitability by upping fees, weeding out less-profitable advertisers, and abandoning pay-per-click -- but the effort...
View articleThrough a reseller arrangement with EnterTec Group, the rich media e-mail firm aims to pick up where Radical Communication left off. Read More...
View articleFirst it was scanners, and now digital cameras are catching up. What started as an easy way to transport photos to friends, families and co-workers ha...
View articleThe growth of the wireless advertising industry depends on a number of factors. One of the most important is whether people will accept, or reject, ad...
View articleTravelocity signs a deal with Yahoo! Broadcast Services tocreate interactive television-like travel promotion sites. Read More...
View articleThe beta version of MSN Search, in live testing now, offers some handy features, such as upgraded spell-checking and improved query refinement, integr...
View articleHow is viral marketing like sex? Chris isn't about to tell you all you ever wanted to know but were afraid to ask. But he does say enough to get you t...
View articleThe Seattle-based streaming content firm acquires an advertising solution -- as the streaming ad industry heats up. Read More...
View articleTechnology companies are going off like dot-bombs all over the place. So what is an agency or advertiser to do? The world is a dangerous place right n...
View articleIf your e-newsletter isn't consistently engaging, relevant, and so useful that your readers want to print it out or pass it on to their colleagues, yo...
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