Virtually every wireless company out there claims to be the leader in something. But, to the uninitiated, the subtleties of what distinguishes one wor...
View articleShawn shares helful tips on tools and resources for maximizing the effectiveness of affiliate programs. So are you interested in finding super affilia...
View articleAccording to a new Cyber Dialogue study, Web ads and productinformation can have a sizable effect on offline sales. Read More...
View articleWarner Bros. launches "Cats & Dogs" promotion; Avenue Arestructures; Enliven unveils new offering. Read More...
View articleExclusive : Sources close to the firm confirm major layoffs and a potential closure. Read More...
View articleThe average activity for a Web user in November 2000, as reported by Nielsen//NetRatings Inc. Read More...
View articleA study of tech-savvy consumers in 19 cities around the world by Euro RSCG Worldwide found they rely on word-of-mouth for technology information and t...
View articleThe urge to merge continues as a wave of consolidation sweeps through theonline music space; this little deal is for $12 million in cash. Read More...
View articleUsually, it’s Heidi who has her hands full happily heaping words onto a page, but she’s now asking you to join her in critiquing a "campaign." So it’s...
View articleInteradnet is exiting the U.S. ad serving market, but will continue to focus on Europe, according to sources. Read More...
View articleYou've heard that tired and trite (and tried and true) line about what you do when you assume... Now think about whether first-time visitors will imme...
View articleEveryone knows which Web properties attract the most visitors, but if you're trying to target online buyers, the spenders may not be hiding where you ...
View articlePeter draws some life lessons from the lifestyle of Little Feat, such as arrogance sucks; we're all going to be dead a long time, and being miserable ...
View articleIf you were hungry, you would get the most utility out of the first apple you consumed, slightly less from the second, and so on. Spending money on ad...
View articleAptimus appeals Nasdaq delisting and will explore "strategic options"; MSN wins Web hosting rights to 2002 Winter Olympics; iWon to carry PointRoll ad...
View articleUniverso Online will promote Chevrolet through a series of initiatives, as the regional Web marketing push by multinationals heats up. Read More...
View articleAdvertising is supposed to sell products and services, but the practice consists of a few parts strategy, a few parts creativity, and a dash of voodoo...
View articleThe number of Internet users worldwide who have shopped online has increased by 50 percent over the past year, according to a 36-country study by Tayl...
View articleTraffic measurement firm comScore says its research suggests media buyers might be better off looking at the buying potential of a site's visitors rat...
View articleTo understand the reality of selling directly from an ad, one must first consider the situation of the customer who encounters the ad. The offer might...
View articleThe two firms will roll out a co-branded mobile service, with AT&T handling the technology in return for AOL Time Warner advertising space. Read More...
View articleThree panelists discuss how home networks will pave the road for next-generation entertainment. (Read: in the future some time ) Read More...
View articleDo you want killer content? Well, if you want killer content (it’s OK to repeat yourself), here’s a tip: You have to package it cleverly. The competit...
View articleThird-generation wirelessbroadband is being touted as the savior of the wireless world. Carriers are beginning to tempt us with visions of handheld vi...
View articleExpanding a two-year relationship, the Santa Clara, Calif., portal will use the Cambridge, Mass., firm's EdgeScape service to target ad delivery. Read...
View articleThe effort will make mobile advertising more attractive and less costly for advertisers. Read More...
View articleThe debut of the Yahoo!/ACNielsen Internet Confidence Index, which is designed to measure consumer confidence in e-commerce services, found that consu...
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