E*Trade Again Afoul of Regulators Over Ads
Media

E*Trade Again Afoul of Regulators Over Ads

25y Christopher Saunders

E*Trade Again Afoul of Regulators Over Ads

For the second time in less than a year, the online brokerage is in hot water with the National Association of Securities Dealers. Read More...

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Bank of America, AOL Time Warner Strike Ad Deal
Media

Bank of America, AOL Time Warner Strike Ad Deal

25y Christopher Saunders

Bank of America, AOL Time Warner Strike Ad Deal

The New York media giant will leverage online and offline assets inreturn for in-bank and ATM signage. Read More...

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Online Finance Sites Gain Popularity in Europe
Marketing

Online Finance Sites Gain Popularity in Europe

25y Michael Pastore

Online Finance Sites Gain Popularity in Europe

The proportion of Europeans visiting business and finance Web sites has doubled in some markets over the last year, according to Jupiter MMXI, but the...

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DoubleClick Beats Street Estimates but Sees Continued Difficulties
Media

DoubleClick Beats Street Estimates but Sees Continued Difficulties

25y Christopher Saunders

DoubleClick Beats Street Estimates but Sees Contin...

Executives at the online ad leader say they don't expect the industry to right itself until mid-2002. Read More...

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Old Tricks for New Dogs
Media

Old Tricks for New Dogs

25y Jim Meskauskas

Old Tricks for New Dogs

Technical advancements in the new medium -- the Web -- are changing the way media communicate with the target audience. But there are still great tact...

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The Power of Closed-Loop Marketing
Email

The Power of Closed-Loop Marketing

25y Jerry Whiteway

The Power of Closed-Loop Marketing

More and more sites are collecting postal as well as email addresses, and more and more list owners are starting to rent out lists containing both. Th...

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IAB Elects New Board
Media

IAB Elects New Board

25y Christopher Saunders

IAB Elects New Board

A larger, more CEO-level group will oversee the industry's largest trade association as it attempts to engineer a turnaround in online advertising's f...

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Instant Branding
Marketing

Instant Branding

25y Martin Lindstrom

Instant Branding

Ten years ago, you had to plan a TV campaign at least a year ahead. You had to book it at least three months ahead, and you had to start production at...

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Passion, Part 2
Analytics

Passion, Part 2

25y Eric Norlin

Passion, Part 2

This one is not for the faint of heart, folks. We don't recommend that you read it if you're easily insulted. We know, though, that you're going to re...

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Support Spending Weathers IT Tailspin
Audience

Support Spending Weathers IT Tailspin

25y Michael Pastore

Support Spending Weathers IT Tailspin

The good news for IT vendors is that support services are handling the IT downturn just fine. The bad news is the likelihood of the U.S. technology sl...

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Visa Narrows Online Account Review
Media

Visa Narrows Online Account Review

25y Christopher Saunders

Visa Narrows Online Account Review

For troubled Organic and Modem Media, and for recently launched AKQA, the stakes are high. Read More...

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Alloy Snaps Up Offline Media Buyer
Media

Alloy Snaps Up Offline Media Buyer

25y Christopher Saunders

Alloy Snaps Up Offline Media Buyer

The Alley-based portal is increasing its efforts to target teens while they're away from the PC. Read More...

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Bill Gates's Nightmare
Media

Bill Gates's Nightmare

25y Dana Blankenhorn

Bill Gates's Nightmare

What if a computer isn't what we think it is? And what if computing isn't defined by Microsoft? Well, that would certainly be Bill Gates's worst night...

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Consumers, M-Commerce Fail to Connect
Data insights

Consumers, M-Commerce Fail to Connect

25y Michael Pastore

Consumers, M-Commerce Fail to Connect

Less than $4 billion in shopping and travel will be transacted on Internet-capable mobile phones in the United States by 2006, according to Jupiter Me...

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Metrics Identify Problems, Not Solve Them
Analytics

Metrics Identify Problems, Not Solve Them

25y Janet Ryan

Metrics Identify Problems, Not Solve Them

This week, Janet shares some extensive feedback from a well-qualified reader, who argues that the metrics available today are insufficient for guiding...

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'What' Must Come Before 'How'
Analytics

'What' Must Come Before 'How'

25y Bryan Eisenberg

'What' Must Come Before 'How'

Wireframing is all about the "what" -- the execution and process of the site. It has nothing to do with the "how" -- including the innovations of tech...

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Industry Players Seek to Distance Themselves From Click-Throughs
Media

Industry Players Seek to Distance Themselves From Click-Throughs

25y Christopher Saunders

Industry Players Seek to Distance Themselves From ...

It's a small, yet crucial, effort by the Web publishing industry to "fix" some of the problems facing the troubled online advertising sector. Read Mor...

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Ashford.com and eBay Announce Marketing Agreement
Media

Ashford.com and eBay Announce Marketing Agreement

25y Christopher Saunders

Ashford.com and eBay Announce Marketing Agreement

In the face of market woes, the luxury gift e-tailer finds a potentially sizable sales and promotional channel. Read More...

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Blueprint for Your Supply Chain Initiatives
Marketing

Blueprint for Your Supply Chain Initiatives

25y Philip Say

Blueprint for Your Supply Chain Initiatives

Short-term ROI and "quick win" projects are prevalent themes for companies looking to improve the efficiency of their supply chains. That is the reali...

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Latin America Becoming Increasingly Wired and Wireless
Audience

Latin America Becoming Increasingly Wired and Wireless

25y Michael Pastore

Latin America Becoming Increasingly Wired and Wire...

Paid dial-up Internet subscriber accounts are up in Latin America, according to the Yankee Group, while Frost & Sullivan predicts that wireless could ...

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European Consumers Getting Comfortable with Online Channel
Audience

European Consumers Getting Comfortable with Online Channel

25y Michael Pastore

European Consumers Getting Comfortable with Online...

European consumers have become sophisticated, discriminating and happy to make an independent decision about how to deal with the interactive channel,...

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eBay's Second Affiliate Program
Marketing

eBay's Second Affiliate Program

25y Joel Gehman

eBay's Second Affiliate Program

eBay's second affiliate program has been a smash hit since its launch three months ago. Joel gives a quick rundown of the details in this case study o...

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Interpublic Aims to Speed iTV Development
Media

Interpublic Aims to Speed iTV Development

25y Christopher Saunders

Interpublic Aims to Speed iTV Development

Interactive television advertising will likely receive a big boostas one of the largest agency groups launches a joint venture to promote andexpand th...

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Are Your Ears Burning? Your Critics Are Talking...
Marketing

Are Your Ears Burning? Your Critics Are Talking...

25y Greg Sherwin and Emily Avila

Are Your Ears Burning? Your Critics Are Talking...

Do your consumers trust your company? Do they think your company is worth supporting? Do they consider your company a good corporate citizen? Someone ...

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Netpliance Settles Deceptive Ad Charges
Media

Netpliance Settles Deceptive Ad Charges

25y Christopher Saunders

Netpliance Settles Deceptive Ad Charges

The company will pay $100,000 to make up for advertising that promoted its now-defunct i-opener product. Read More...

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Dachis, Kanarick Sever Razorfish Ties
Media

Dachis, Kanarick Sever Razorfish Ties

25y Ryan Naraine

Dachis, Kanarick Sever Razorfish Ties

With merger speculation swirling around Razorfish, the founders' departure from the board adds to the intrigue. Read More...

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A Case Study: 'Tactical Guide to Online Marketing'
Media

A Case Study: 'Tactical Guide to Online Marketing'

25y Tig Tillinghast

A Case Study: 'Tactical Guide to Online Marketing'

All along, you've been helping Tig write a book. Now he wants to get more mileage out of it by making it a case study. But the good thing is that the ...

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