Despite being caught off-guard by AdForce's closure, the Alley-based firm said it's on-track to switch its publishers over to Connect. Read More...
View articleWhy would a 41-year-old man with a wonderful wife, two great kids, and a career he loves subject himself to the torture of physical training led by a ...
View articleAfter years of slowly converging, the profile of the average adult American Internet user looks like the profile of the average American, according to...
View articleAmid efforts by groups like the Interactive Advertising Bureau to promote Web media's branding efficacy, Internet ad industry players are releasing st...
View articleThe top Digital Media/Web Properties for the month of June 2001, according to Jupiter Media Metrix. Read More...
View articlePet lovers, who America Online says makes up about 21 million of its users, will start seeing ads for Friskies, Fancy Feast and ALPO through the arran...
View articleThe two companies have expanded their existing strategic alliance,and will now work together to drive increased worldwide brand awareness,create an e-...
View articleThe top advertisers on the Web from June 2001, according to Nielsen//NetRatings. Read More...
View articleSo why does the travel industry make such a great case study for online success? A number of critical factors about the industry have allowed it to ma...
View articleOnline publishers have known for a while that CTR is not a good measurement of success for online campaigns. Most of them wish that CTR had never been...
View articleUpfront strategy is essential to starting campaigns off on the right foot. Rather than offer a one-size-fits-all approach to email marketing, Brady of...
View articleFor StarMedia, the extension marks a thumbs-up from one of its largest marketing partners -- and a traditional on and offline advertiser with deep poc...
View articleJust as consolidation seemed inevitable in the search engine space, new player Teoma has stepped up with an impressive debut. Opened to the public las...
View articleAd-serving discrepancies are perhaps the biggest thorn in the side of online media buyers and analytics teams. Technical folks who work on ad-serving ...
View articleUPDATE: Congress is urged to act soon as "ever more intrusive collection technologiesare being rolled out..." Read More...
View articleThere's something disturbing about seeing the X10 camera on top-tier sites with valuable content, registered audiences, and good demographics. It's li...
View articleMore than 42 million Web surfers logged on to the Internet from the office in the past year, according to Nielsen//NetRatings, but the chances are inc...
View articleIn his first earnings report at the company, new CEO Terry Semel described a quarter of impressive staying power -- which Yahoo! will need to keep up ...
View articleAside from this column, where do you get your information about B2B email marketing? Debbie shares her summer reading list, including a handful of e-n...
View articleAs a marketer, you have to learn to predict ROI, not measure it after the fact, and that takes some major fuzzy logic. To start with, refuse to accept...
View articleUPDATE: In a $325 million deal, the two Web publishing giants will promote the league and its games in return for co-branding rights and content. Read...
View articleThe Top 25 Web properties for the month of June 2001 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleThe market for applications service providers is not without its challenges, but don't tell that to the revenue projections, which call for numbers we...
View articleEngage tracked post-impression conversions, while Dynamic Logic and eBrands launched a fake campaign and looked at the results -- as the industry brac...
View articleThe portal is aiming to boost its prominence in the region, as competitors for online advertising dollars continue to feel pressure. Read More...
View articleThe Grinch may have captured the minds of holiday shoppers and marketers last year, but this holiday season holds great promise for those smart compan...
View articleThe launch of online travel site Orbitz benefited from plenty of pre-launch buzz, and data from Nielsen//NetRatings says it led to the biggest e-comme...
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