In the context of building customer relationships, there's strong evidence that customizing and personalizing the Web experience leads to greater cust...
View articleEvery advertiser has an ultimate conversion goal. But different conversions require different levels of commitment. After all, few would buy a big-tic...
View articleKnowing what your customers want is crucial. It allows you to deliver what they want. Will your customers succeed in receiving the benefits of what yo...
View articleChinadotcom aims to join the ranks of media companies able to offeradvertisers cross-media packages. Read More...
View articleSuperPages.com elbows its way onto another portal, in its quest for greater reach. Read More...
View articleAuction sites grossed recorded revenues of $556 million in May 2001, according to Nielsen//NetRatings and Harris Interactive. Not surprisingly, eBay.c...
View articleThe introduction of new mobile applications and services will increase average revenue per user sometime between 2003 and 2005, reversing the current ...
View articleYou set up a great long-term advertising deal with an online media property that seems to be in perfect health. A couple of months later, it's shuttin...
View articleHugh Hefner gets into the act as Web publishers seek new ways to please advertisers. Read More...
View articleWords are back, and we've all got them. The Text Generation is all around us. Billions of text messages are being sent over mobile phones and in onlin...
View articleJiTong Network Communications Corp. awards multi-million dollar contract to Datacraft Asia for rollout of billing, messaging solution across 166 citie...
View articleTwo major powerhouses -- Nestle and America Online -- are joining forces in a deal which aims to reach young people with a promotion for the food make...
View articleDespite widespread skepticism, Coca-Cola, at least, is convinced that banner advertising works for branding, after a study its Netherlands division un...
View articleCable modem subscriptions jumped almost 178 percent in 2000 to 7.2 million while equipment revenue grew 122 percent, according to IDC. Read More...
View articleA survey of nearly 300 North American companies by Harte-Hanks found that more than four of five companies are outsourcing the construction or mainten...
View articleA report recently published by the Centre for Digital Democracy argues that interactive television has some insidious privacy-infringing potential. Re...
View articleThe marketing agreement between GM and AOL pays dividends for the online service's European operation. Read More...
View articleUMGi to acquire TMC Media; Compaq taps Curtis Strange; Sapient cuts. Read More...
View articleIt's the start of a new fiscal quarter, and for many a new fiscal year. Everything that could be written off has been. The government has again cut in...
View articleAn Ipsos-Reid survey fielded in 16 countries found the security of credit card information in online purchases is a concern for a majority of consumer...
View articleAiming to take back market share AMD has captured in the past fewquarters, Intel unleashed 1.8 GHz and 1.6 GHz Pentium 4 chips, with promisesof a 2 GH...
View articleSite publishers who believed that they knew, as if by instinct, exactly what the customers wanted were common (those who actually got it right were mu...
View articleThe consolidation continues as the leading pay-for-performance adnetwork agrees to incorporate a major technology player. Read More...
View articleOptimistic IDC findings suggest that most U.S. companies are using online marketing in one form or another -- and more than half are looking to outsou...
View articleOpting in involves an exchange of value. You get something you want (usually contact or marketing information), and your prospects get something they ...
View articleAs online shoppers gain know-how, their behavior, responsiveness, and sensitivity to marketing is evolving and beginning to differ materially accordin...
View articleThere are different ways a list broker can cheat an unsuspecting email marketer. Knowing these ahead of time can help you ask the right questions up f...
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