Responding to bulletin board speculation and false information, TMPand HotJobs reaffirm their dual positioning. Read More...
View articleHave you been noticing the emergence of negative product placement -- on TV, in movies, and on the Web? Martin has, and he thinks that the trend sadly...
View articleA study of more than 4,000 Web users by Brigham Young University found that Internet retailers need to re-target their marketing, address customer fea...
View articleEpsilon Interactive provides e-mail communications services aimed at retaining new and loyal customers longer and increasing ROI. Read More...
View articleMore than 7 million households in Britain have digital televisions, and that number will swell to include half of all U.K. households by 2005, accordi...
View articleThe media giant finds a manufacturer for its TiVo-enabled set-top box, in return for considerable online and offline advertising. Read More...
View articleConsumer packaged goods manufacturers are showing some sizable branding returns from online media, according to Dynamic Logic. Read More...
View articleAlmost half of Western Europeans have Internet access, but there remains a reluctance to purchase anything online, according to GfK Research. But whil...
View articleLevi Strauss debuts Web movie; Jupiter taps new CEO; New Line goes wireless for "Rings". Read More...
View articleCompanies considering viral marketing and customer satisfaction when identifying loyal customers can reduce customer acquisition costs by 27 percent a...
View articleThe electronics giant's 550 Digital Media Ventures aims to use the Web publisher to push other Sony products. Read More...
View articleThe number of worldwide broadband Internet subscribers will reach more than 15 million in 2001, according to MRG. And in addition to the immediate ben...
View articleUnderstanding customer requests and measuring behavior, then converting those into sound business decisions, is still the magic formula. And it's also...
View articleThe top domains of June 2001, broken down with U.S. and worldwide traffic, according to netScore, a joint effort of comScore Networks, Inc. and Double...
View articleThe wireless technology firm has inked deals with Capitol Records, Columbia Records Group, Epic Records Group, TVT Records and VirginRecords America. ...
View articleIn the real world, stores collect sales taxes from people and then pay the money to local government. But where is the store in cyberspace? Who'll pay...
View articleThe industry giant aims to boost awareness of all of its products, with a new campaign designed by Grey Worldwide. Read More...
View articleAre you endangering your online business? Nothing can be more deadly than the wrong assumptions. Bryan addresses some of the most common misconception...
View articleMost advertising exists within some type of contextual environment that makes sense for reaching the advertiser's target audience. Think cleaning prod...
View articleOn TV, as you flip through the channels, you can pretty much guess what shows are on by seeing what commercials are airing. It's easy -- you can judge...
View articleThe film studio hopes to pack seats this summer using wireless, "takeover ads" and immersive gaming efforts. Read More...
View articleEmerging Interest takes over Flash group; Enliven reorganizes; VeticalNet taps DoubleClick. Read More...
View articleThe average activity for a Web user in June 2001, as reported by Nielsen//NetRatings Inc. Read More...
View articleImagine all of the sites lining up to pay Microsoft to advertise to the targeted traffic of your affiliates. They could sell each and every conceivabl...
View articleEngage's numbers indicate that site visitors who clicked-through areless likely to convert, and less likely to return. Read More...
View articleExclusive: CMGI's dying AdForce unit is set to find a buyerfor its assets -- or it will terminate its services within days, strandingclients. Read Mor...
View articleSoft markets generate buyer negotiating ploys and pressures as sure as swamps in muggy weather produce annoying, biting mosquitoes. It ain't easy to s...
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