In spite of slipping ratings and a 3-1 lead by the Lakers, the NBA and NBC are shooting to boost viewership of Friday's Game 5. Read More...
View articleDespite well-publicized troubles in the online loyalty space, the Web publisher is getting into the business. Read More...
View articleMost media contracts remain a little vague about what precisely will happen in the event of a discrepancy. When one does occur, the buyer and seller t...
View articleWhat goes up must inevitably come down, although none of us likes to believe that truism when we're up in the clouds. That's certainly true of our ind...
View articlePlayers in the highly competitive Internet backbone market adapt to suit the needs of their ISP clients, according to a report by the CyberAtlas Resea...
View articleDigital Impact boosts offerings; Terra Lycos to promote Dannon to kids; Real Media to resell "takeover" ad technology. Read More...
View articleWhat is white-collar spam? It's that particularly insidious stuff that nice, professional people like us send out. Not at all like blue-collar spam --...
View articleSome very smart people know tech stuff that we will never fully understand. How do you blend technology geeks and creative types into a harmonious tea...
View articleWorldwide server growth came to a screeching halt in the first quarter of 2001, with server factory revenue declining 4 percent, according to IDC. Rea...
View articleWith a new Web-based media player, the Redmond, Wash. software giant's MSNBC.com and MSN are angling to beef up their income from streaming ads. Read ...
View articleThe iTV software solution maker buys U.K.-based Static for $59million in stock and cash. Read More...
View articleThat pinnacle of selling on the Web -- one-to-one marketing -- is a concept that many of us refer to as the Holy Grail. But many among us have come to...
View articleInteractive TV might be seeing renewed interest by ad technology firms as of late, but a study from Jupiter Media Metrix suggests that the medium stil...
View articleOrganic hopes Mediaplex's technology will add a little MOJO to advertising campaigns for its clients during this sluggish ad market. Read More...
View articleFaced with increasing competition for subscribers and a need to diversify and increase revenue, ISPs have developed into a full-fledged sales channel ...
View articleFor the first time since 1985, there has been an overall decrease in the benchmark salary paid for top IT performers, according to an ongoing survey b...
View articleMobile devices may soon be connected to wireless networks, giving them the ability to run large applications without storing them locally. Read More...
View articleMore than 400 million people use the Web on a daily basis, but there are billions of people who have neither heard of the Internet nor have any intent...
View articleSure, growing your business is good. More customers, more revenue -- everybody’s happy, right? But you know it’s rarely a smooth growth curve. Along w...
View articleHalf.com joins the companies using the controversial format, which a major Web publisher said would become a future part of its media offerings. Read ...
View articlePositioned between the media and technology suppliers on the one hand and the spenders on the other, an ad agency is like a middleman, aware of the mo...
View articleDimming the recent spate of optimistic announcements by iTV technology firms, Jupiter says the medium won't generate significant revenue until it over...
View articleCRM spending will increase at a compound annual growth rate of 25 percent, from $61 billion in 2001 to $148 billion in 2005, according to research by ...
View articleThe top Digital Media/Web Properties for the month of May 2001, according to Jupiter Media Metrix. Read More...
View articleIn between dot-bomb jokes and pink-slip parties, it's easy to forget that Internet use is still growing at a pretty good clip worldwide, and more user...
View articleMany good Web designers have intuitively known that the Web really is different. Few, however, had begun to actually put all the pieces together and f...
View articleThe New York-based ad network will likely head to court in a California woman's lawsuit over information-collection practices. Read More...
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