There are two basic parts to advertising: Create a compelling message; put that message in front of as many people as possible. It's that simple. Why ...
View articleCompanies continue to experiment with online advertising, according to research by Nielsen//NetRatings and AdRelevance, and so far it appears high-tec...
View articleThe big get bigger as a struggling 24/7 Media sells off a chunk ofits technology assets to the industry leader. Read More...
View articleAT&T's rigid approach to distribution became a major news event when the company became entangled in the bankruptcy and shutdown of NorthPoint Communi...
View articleNo matter what you've heard about the "killer app," it's the sustained, high-quality execution of an email program that will get you results. Step one...
View articleWith wireless, the difference between advertising and commerce is not always clear. To be sure, we've seen some of this blurring on the Web. But given...
View articleDespite a slow start, is China poised to win the online race? As any punter will tell you, appearances can be deceiving -- it's the numbers that matte...
View articleThe vicious circle that has caused the U.S. economy and technology spending to stumble will not spiral out of control, but rather conditions should im...
View articleThe women-oriented Web site continues its efforts to attract offline advertisers, as some in the industry are questioning whether community-oriented b...
View articleThe overall number of U.S. customers subscribing to online services has declined, according to TR's Online Census, which blames failed free ISPs for t...
View articleMore than 60 percent of recent auto buyers and leasers would use the Web to make the auto purchase or get a dealer referral, according to a survey by ...
View articleIs the Internet a lost cause for media, a black hole for advertisers? Of course not! Those with the most to gain must now prove the viability of the m...
View articleVerizon's online yellow pages directory will gain additional distribution, sales and wireless capabilities, while its advertisers stand to benefit fro...
View articleLabyrinthine links and unexplained "deaths" are all tricks of the trade for promoting the new Spielberg film. Read More...
View articleWebvan didn't have to fail, given the big market for food delivery, one that the Internet makes easier than ever to reach. Dana suggests that Webvan s...
View articleThe statistical term "correlation" has found its way into popular business language. Often, though, no measurement of correlation has actually taken p...
View articleSkyGo Opens NYC Office; K2 and WebCriteria Ink Deal; Creative BubblePops Out of iXL. Read More...
View articleCanal+ sneaks its interactive television tendrils into the U.S. bylending its software to Winfirst. Read More...
View articleBefore the recent dot-com disaster, advertising went to one extreme, and now it's headed back. How far will it go, and what should your company do abo...
View articleHow can you tell the writers from the wannabes? According to Susan, there are some fairly simple ways to test the creative juices. Read More...
View articleIf the words you write for a Web site are just add-ons, afterthoughts, they'll fall flat. Want your words to resonate? Then connect with every aspect ...
View articleWith losses mounting each quarter, a high proportion of its common shares outstanding and a depressed stock price, the company had no choice but to pe...
View articlePoor e-mail customer service is driving up the costs of customer service for companies and is alienating customers, according to research by Jupiter. ...
View articleThe Boston Internet media planner has petitioned for Ch. 11 bankruptcy protection to buy time for recently negotiated sale of some of its assets, acco...
View articleThose who use the Internet frequently for health-related purposes are two to three times more likely than infrequent users to take action that affects...
View articleDo those killer mosquitoes, gnats, no-see-ums, and nasty black flies still find that tender chunk of precious flesh you forgot to cover? Well, some hi...
View articleCompeting for offline money isn't going to be any picnic for online media. But find out why Dana believes Unicast is the exception. Read More...
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