On the heels of its FloNetwork acquisition, the industry giant taps e-mail firm RadicalMail. Read More...
View articleThe raw data coming off any sizable Web site is so copious, so unmanageable, that analysis paralysis is sure to set in unless you first take the time ...
View articleAn interactive shop does pretty much what a traditional agency does, right? Hardly. The Internet is a special animal. So what is it about it that make...
View articleSun is helping the City of San Francisco clean up its sidewalks after rival IBM spray painted them as part of an advertising campaign. Read More...
View articleThe Internet is rapidly becoming the communication channel of choice among wealthy Canadians, but it has not replaced the role that human beings play ...
View articleHave you heard the latest buzz to hit the B2B airwaves? Well, Philip has, and it's all about a brave new term called "collaborative commerce," better ...
View articleThe mobile technology firm took the wraps off its MATCH product, designed to help carriers squeeze more revenue from their subscriber bases. Read More...
View articleProgrammers dream of elegant code. To them, simple is elegant. That's true of the language the rest of us use: The best writing is often the simplest....
View articleWhat’s the secret to creating strong copy? Copy that grabs the reader’s attention and doesn’t let go till a sale is made? Alas, a magic formula doesn’...
View article"Information wants to be free." Last time the Curmudgeon checked, information hadn't actually voiced this preference. But never mind that. Sometimes t...
View articleOf the 30 million U.S. households predicted to have broadband service by 2004, 17 million will have a home network, according to Parks Associates. But...
View articleHigh CPM, animated ads that briefly dance across a full Web page are catching on -- but as they propagate, there's danger of a downside. Read More...
View articleLet's face it, we're in a business that has thrived by capitalizing on people's inadequacy and self-doubt. But now, we capitalize more and more on peo...
View articleDid you miss this year's "Booze Cruise"? Well, after a look inside Joel's AffiliateFORCE/2001 journal, you'll want to book your passage for next year'...
View articleA Nielsen usability study finds that PR sections lack facts, information, and points of contact for journalists. Read Len's recommendations on how to ...
View articleRevenues plunged at L90, while ValueClick beat the Street -- as CPM-based deals continue to feel pressure in the weak ad market. Read More...
View articleHow do you know when a rich media campaign makes sense? Tig gives you the pros and cons, along with a formula for determining the viability of your ri...
View articleThe world's largest fast food company names an interactive agency of record, in an effort to consolidate its Web marketing work. Read More...
View articleIf you run an email newsletter, you may have noticed there's a lot of new competition. Luckily, Dana clues us in on how to avoid two disturbing trends...
View articleIn addition to $100 million worth of media on MSN that Qwest gets through the agreement, MSN stands to benefit from new customer segments and strength...
View articleConsumer groups will meet before a Senate meeting Thursday to conduct an audio conference on spamming. Read More...
View articleYou've got scads of names in your database. Multiple newsletters that promote your brand and products. Proven success in sending out offers to your ma...
View articleBanners have their place in the marketer's toolbox, as does email. Using either alone, you can get the job done. But why settle for solid when you can...
View articleAs further evidence that software and the Web are converging, the SIIA found that more than one-third of the independent software vendors surveyed who...
View articleThe second fundamental principle of Web design is to let readers know where they are, where they've been, and where they're going. Gerry tells you how...
View articleThe number of American Internet users downloading music on any given day has doubled to more than 6 million. That's twice the number of Internet users...
View articleDespite the proliferation of Web sites, many don't work well enough to drive e-business success. Why so many breakdowns on the information superhighwa...
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