The acquisition of Zooba.com will beef up the media giant's bookclub marketing efforts. Read More...
View articleWhat do you know about affiliate marketing? According to Shawn, all you ever really need to know about how to manage a program you can learn as an aff...
View articleAgencies -- traditional or interactive -- build brands. Brands that succeed have marketing strategies that weave together online and offline efforts, ...
View articleRemember Maslow's Hierarchy of Needs from psychology class? Now there's the Curmudgeon's Hierarchy of Net Needs. Think of it as a way to shape your em...
View articleIt's the second Yahoo! deal to cede exclusive ad rights to the frontpage, but with sound, animation and "takeover" aspects, the effort is afirst. Read...
View articleWant to increase the effectiveness of your Internet marketing activities? Here are three techniques to reach prospects at the right time in the sales ...
View articleDana has but one question for the fast talkers who burned millions of people for billions of dollars in the last year (himself included). How many peo...
View articleMore changes in Omnicom's Communicade interactive shop portfolio. Read More...
View articleThe industry leader is the latest to come out with statisticssupporting online advertising's branding potential. Read More...
View articleCorrelation is the engine under the hood of many market- research methods. According to Michael, knowing its proper uses and limitations will improve ...
View articlePets.com: Gone to the big kennel in the sky. Priceline.com: Hung out to dry. The list goes on. Don't want your name on it? Then embrace CRM. Companies...
View articleOnly 18 percent of U.S. households currently subscribe to broadband Internet services, according to TNS Intersearch, but an additional 13 percent said...
View articleThe third fundamental principle in Web navigation design is to provide context and to be consistent. Gerry tells you how to accomplish this and why it...
View articleIt's not enough to design an online ad campaign to find the right audience. You've got to find them in the right place. And at the right time. Read Mo...
View articleFormer chief operating officer Jean-Phillippe Maheu moves to role of CEO after Jeff Dachis steps aside. Read More...
View articleAn email campaign that generated a 20 percent click-through rate and saw fewer than 0.5 of recipients unsubscribe. Fantasy? No. Awesome? Totally. Read...
View articleBroad branding refers to a 360-degree view -- a total branding plan that should aim to secure links between media channels, promoting positive synergy...
View articleConsumer packaged goods firms are shying away from spending money onportal ads, in favor of the targeted audiences offered by special-interestsites. R...
View articleThe Warner Bros. recording artist will be promoted throughout AOL,while the service will use the sponsorship to push for new users -- inanother exampl...
View articleInteractive television will grow at a rate of 83 percent annually through 2005, found Jupiter Media Metrix. But a closer look at an iTV market high on...
View articleThe survivors in the e-tailing market have been able to reduce their losses, and now the North American market is expected to grow 45 percent in 2001,...
View articleProduct withdrawals, changing business models and company closures have marked the past year in the Internet appliance market, but the long-term oppor...
View articleBrilliant campaigns. Shining examples. Everyone glowing with success. Not just another day in the sun. Read More...
View articleMore than half of the top 100 advertisers are from the traditionalside of the fence -- good news for an industry soured on dot-com dollars. Read More...
View articleInstead of talking about the news or the principles of online selling, Dana's got one idea he wants you to implement -- one that can help any service ...
View articleWhy is NBC even bothering with trying to acquire NBCi, when the company's future as a search resource is now very much in doubt? Danny gets the real d...
View articleCiting "the difficult economy" as well as user feedback, iWon scales back dollar amounts but increases frequency for some of its cash prizes. Read Mor...
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