We know that one of the keys to marketing to women is connecting them to one another -- like putting together a 1,000-piece puzzle. It may seem imposs...
View articleTo date, online media has tried to replicate the structure and processes of the major dailies. The harsh reality is however, that many publishers more...
View articleThe Magnificent U.K. Seven are getting ready to ride off into the sunset, their mission over. They've shared their hard-won experience and dispensed t...
View articleHow do you create a marcom program that explains that quirky little black box on your television without relying on a store salesperson to close the d...
View articleWireless carriers are eager to recoup the money they've spent building wireless networks, and while m-commerce, mobile entertainment and location-base...
View articleIn B2B purchasing, consumer-marketing guidelines often don't apply. There's a whole range of audience subsets to track, so different marketing jobs ar...
View articleWhat's a high-risk moment? The point within the customer experience when a decision is made, and that decision can make or break your offer. At times ...
View articleMicrosoft's case against free software systems has been building for some time now. And, according to Dana, if you don't think this issue can be lost,...
View articleMarketers should consider e-commerce abandonment rates when weighing an ad campaign's effectiveness, according to a new study. Read More...
View articleThe number of Canadian small businesses connecting to the Internet seems to have leveled off, a survey by SES Research found, but online businesses ar...
View articleResponsys gets funding; Dell taps Viewpoint; Warp 9 debuts e-mail package. Read More...
View articleStrong growth in server sales in Japan and Europe boosted the worldwide server industry 17.6 percent in the first quarter of 2001, according to prelim...
View articleThe worldwide market for Web hosting remains huge, especially when you consider that most companies do not have a Web site or are not properly equippe...
View articleAOL nabs in-store deals and inclusion in the computer retailer's offline advertising through the alliance. Read More...
View articleThe tried-and-true. It's hard not to stick with it. Problem is, that can leave you stuck in one place. Take some lessons from email marketers who step...
View articleThe shift from dotcom advertisers to traditional advertisers in the online advertising industry reached a significant milestone recently. As the trend...
View articleThe Internet may be a big headache for the music industry, but it's a major boon for independent musicians. Why? Because there are so many revolutiona...
View articleDespite what many information architects believe, good navigation schemes have little to do with prospects' recall ability. Instead, what's at work is...
View articleIn search of sure-fire marketing rules? Then this article isn't for you. Some marketing gurus claim they've nailed down "rules" guaranteeing success i...
View articleFollowing last week's sale of Sabela, 24/7 Media finds a buyer for its AwardTrack loyalty ASP. Read More...
View articleDana doesn't much care for the so-called "ethics cops" on the Internet beat. But when kids are being victimized online, maybe it's time to do somethin...
View articleFlush with new cash, the online sweepstakes ASP said it's partingways with its Alley-based incubator. Read More...
View articleYour campaign might LOOK strong enough to pull in scads of prospects and turn them into paying customers. But is it really? Maybe it's time to suss ou...
View articleBusinesses have one big advantage over organisms in an evolutionary scenario -- they can both learn from experience and acquire new traits over time. ...
View articleMore and more media buyers are conducting email marketing campaigns along with online media campaigns. Tig starts this series by breaking out email ma...
View articleMistakes were made. But they're fixable, says the outspoken industryvet and IAB vice chair. Read More...
View articleThe online seller and buyer's marketplace has launched a servicethat allows its sellers to advertise their items in a dedicated section ofseveral news...
View article