Digitas wins B&N; Modem Media cuts; Lance, Inc. names Web shop. Read More...
View articleThe performance advertising age has only just begun. And if you're a classically trained marketer having a hard time adjusting to the dynamics, Joel's...
View articleWeb surfers are more likely to give up information and buy from sites that offer customized user experiences, according to the findings. Read More...
View articleThe deal enhances the Web loyalty firm's offline footprint with broadened marketing and point-redemption opportunities. Read More...
View articleDelirium Corporation and CyberTouch (Asia) Pte. Ltd. have merged to form what company officials claim to be one of the largest e-business solutions fi...
View articleIt was a great party while it lasted. Now get over your hangover, take a reality check, lower your expectations, be flexible, and go for the cash. Rea...
View articleIf you have ever brought up a child, you know that a seven-year-old is not terribly experienced in the ways of the world. So let's not be too hard on ...
View articleRemember that time on "Sabrina: The Teenage Witch" (stay with me here!) when Aunt Hilda realized her regular coffeehouse customers were frequenting th...
View articleThe Internet gravy train has come to a screeching halt. Companies have collapsed. Stock portfolios once measured in the millions are now measured in t...
View articleThe consumer goods giant will get special links, co-branded content, and help in Web-based CRM and marketing promotions. Read More...
View articleMedia buyers conducting email marketing campaigns need to ask lots of questions about email lists. Tig tells you where to start and how to find the ri...
View articleDespite research on frequency preferences for permission- based email, marketers should ask customers directly how often they want to receive content ...
View articleExecutives at the e-mail marketer said clients' pull-back, and increased demand for performance-based deals, muddy its outlook. Read More...
View articleThe use of XML, a language designed especially for Web documents, is on the upswing, nearly doubling in the last six months, according to research by ...
View articleContinuing to leverage its vast array of media assets as currency, AOL Time Warner will offer online, online and TV inventory in return for Cisco's ne...
View articleIt's important to follow Web conventions when designing your site so people won't be confused. Here is a selection of the navigation and classificatio...
View articleHeidi has been a tireless chronicler of email marketing as it's practiced by companies large and small. Today she's stepping back from the front lines...
View articleThe move comes as the latest move by Microsoft's Web portal to beef up its rich media efforts. Read More...
View articleThe banner isn't dead. According to Dana, it's just resting or pining for the fjords. Read More...
View articleStudies by Lyra Research and Scarborough Research agree that the Internet has become a popular medium for gathering information, but they disagree on ...
View articleAOL will use Cisco's flagship 12400 Internet routers to double thecapacity and coverage of its AOL Transit Data Network. Read More...
View articleMany online B2C operations came under fire and then went under, period, for extravagant spending on marketing. But while B2C spending was overblown an...
View articleIt's good news for e-mail marketers and list brokers -- but if reports are correct, it also hints at a decline in Web media income. Read More...
View articleRadioShack.com, MLB in online merchandise promotion; Subaru debuts pro rally racing site; streaming audio usage up. Read More...
View articleAOL and Roper Starch have conducted their Cyberstudy report for three years to gauge consumer adoption and use of the Internet. Now, AOL Europe has go...
View articleA Web designer looks back at sites designed for high-tech clients, lamenting excesses of the IPO craze. Now that it's over, the persistent programmers...
View articleThe new airline-backed travel site will use messaging technology to updatetargeted banner ads on the fly. Read More...
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