The quest for quotable industry averages on the Internet is a more desperate pursuit than it is for most other businesses. Jim tells you why and revie...
View articleThe ever-changing world of Web audience measurement brings us a new Web property report from DoubleClick's Diameter division and comScore Networks. Re...
View articleBy focusing on creating brand-centric "experiences" and "communities," CPG manufacturers might be over-spending on Web work -- and missing the boat en...
View articleIn these tough times, Internet advertising has gotten a bad rap. But let's not throw the baby out with the bath water. Here are some hard-learned less...
View articleAn intelligent "buddy" will answer questions about the band and its new album, in a new way to promote upcoming releases. Read More...
View articleThe Web sites of consumer packaged goods brands do a good job of providing contact and basic product information, according to a study by Information ...
View articleBlockbuster and Best Buy launch online promotions; Ant Farm Interactive teams with Avesair; and Wink signs Thane. Read More...
View articleClaim someone's attention. Bring that person into your sphere of influence. Turn that person into a paying customer. Keep that person as a customer. C...
View articleIf your site is not a part of the selling solution, you have a big problem. You certainly won't be making it into the history books. In fact, you'll b...
View articleThe group says media sellers are focusing on non-banner advertising -- to the industry's benefit. Read More...
View articleJust because usability guru Jakob Nielsen once said it's so doesn't make it gospel. Want to make your site copy effective? Write it to meet the needs ...
View articleWho's Dan Bricklin, and how will he find Blogger's true potential? According to Dana, if there's a Clue to be gained in this business, Dan's the man w...
View articleBuilding a relationship with a customer can take a good deal of time. And money. And maybe the short-term payback isn't there. But think beyond the in...
View articleYahoo! feels the new site, loaded with extra streaming and audioofferings, will attract legions of viewers, and advertisers along the way. Read More...
View articleThe Seattle-based Web marketing services firm says its new software unit provides agency-friendly tools that the big boys of online advertising lack. ...
View articleAdvertising is frequently interruption-based, posing a serious usability flaw. Advertisers must consider that usability is essential to campaign succe...
View articleReports from NetValue and Durlacher on the size of the U.K. Internet market do not agree on much, except for the fact that Internet users and usage ar...
View articleIn the mobile world, the line between phones and PDAs is starting to blur. Find out why the Sendo Z100 Smartphone, code-named "Stinger," is the next-g...
View articleDon't tell online travel consumers that the economy is slowing. Consumers are going online to find the best travel prices, and according to Jupiter Me...
View articleInternet advertising in the United States reached $2.2 billion in revenue for the fourth quarter of 2000, bringing total online revenue for the year t...
View articlePreliminary numbers from Gartner Dataquest found more than just negative growth in the U.S. personal computer market for the first quarter of 2001, th...
View articleRich media technologies offer solutions for reaching online users that the current click-through-based advertising approaches can't touch. So why hasn...
View articleDivert it, filter it, quarantine it, duck it. Still spam gets through. How to can it? Maybe it's time to charge for it. Read More...
View articleTwo start-ups' losses could be to the advantage of the "big three" advertising companies. Read More...
View articleThe BBB's advertising unit says AOL's security and privacy claims in broadcast commercials were too wide-ranging. Read More...
View articleHow many Web commerce sites can boast of a town named after it? After it gets Halfway, Oregon, to switch its name, Half.com rolls on to its latest mar...
View articleNow that you know how to identify the faces of affiliate fraud, what are you doing to checkmate these cheaters? Take a little more of Shawn's sage adv...
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