Proponents of rich media believe its better production values and greater interactivity result in a higher level of effectiveness. Most studies bear t...
View articleOperators agree to pay civil penalties to settle a suit related to the Children'sOnline Privacy Protection Act. Read More...
View articleIt seems natural that the war of words between China and the U.S. would quickly degenerate into a cyberwar. But find out why Dana believes it doesn't ...
View articleThe "Life Tastes Good" promotion is said to be the most fully integratedadvertising approach Coca-Cola has ever undertaken. Read More...
View articleWhat can France teach online marketers about good customer service? Beaucoup. Because database marketing means some customers are more valuable than o...
View articleIt has taken less than 10 years for ISP services to become welcome in more than half of U.S. households, but now there's no where to go but down. Acco...
View articleThe bankrupt consulting firm is seeking court approval for asset sales to Divine and Epic Software. Also, Divine has agreed to cover some of the compa...
View articleReal Media Inc. gets Open AdStream technology integrate into the Lysis Interactive iTV platform; Kyocera bundles AvantGo service with smartphones. Rea...
View articleThe average activity for a Web user in March 2001, as reported by Nielsen//NetRatings Inc. Read More...
View articleJournalists' use of the Internet has grown dramatically in the last seven years, and they now use the Net as easily as the phone, according to the Sev...
View articleYahoo!'s role was always simple -- to lead and ride the boom. But now that the boom's over, Dana says the handwriting is on the wall. Read More...
View articleMany a dot-com story is a fairy tale gone awry. Why? Because not many sites have what it takes to be as sticky as one of Hans Christian Andersen's sto...
View articleFor every action, there is an equal and opposite reaction. It's a basic principle of physics. Here's another fundamental truth: For every email prospe...
View articleThe fundamental principle of navigation design is that you should design for the reader -- the person who uses the Web site. Here's how to do just tha...
View articleAd giants Interpublic, Omnicom and WPP are launching a new company to createan online platform linking media buyers and sellers. Read More...
View articleThe ad-supported publishing model seems to be under attack. But what if publishers go out of business because they can't support their pages with ads?...
View articleEBay adds an affiliate program provider; 24/7 Media gets new site to rep; and AskJeeves and L90 team. Read More...
View articlePermission email marketing comes in two distinct flavors: acquisition and retention. When you're talking outsourcers, you're talking two distinct sets...
View articleA search engine campaign is an ongoing process that goes beyond achieving a favorable position. But by incorporating Paul's key tasks into your overal...
View articleThe market for multi-hospitality unit broadband hardware and services will resume robust growth next year and surge from $59 million in 2000 to $679 m...
View articleListen up, all you college grads hitting the pavement looking for your first great job: Here's one man's advice on how to get along in any office, any...
View articleThe agency scores an account win as it is selected to develop a promotional andarchival Web site for a new HBO WWII mini-series. Read More...
View articleHigh-tech dreamers may envisage a car that's as wired as any geek's home, but consumers give auto-based Internet access a thumbs down unless it's for ...
View articleNow that the online advertising fires have cooled, it's time to huddle together with traditional advertisers and make sure everyone gets a little warm...
View articleLet's face it, Sean thought, there's not much really cool stuff out there -- the downturn in the new economy seems to have had a dampening effect on i...
View articleiM Networks and Lightningcast team up to integrate ad-insertion technologyfor both terrestrial and Internet-only radio stations, seeking to address so...
View articleAlthough it's fashionable to talk about the dot-com failures, let's instead look at what separates the successful dot-coms from the rest. Here are som...
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