Governments have begun to close the gap between political rhetoric and reality as they bring their e-government visions to life, but they aren't there...
View articleSometimes it's called retention marketing. Other times loyalty or database marketing. But no matter what you call it, email's perfect for it. So get o...
View articleDo you panic every time you get a mysterious attachment in your email inbox? Well, the next time you receive an .xls, .tga, or .mp3 attachment, stay c...
View articleCheckM8 said it has introduced a new online advertising technology on Israeli business news Web site The Marker. Read More...
View articleThe top advertisers on the Web from March 2001, according to Nielsen//NetRatings. Read More...
View articleThe online giant submits to the Better Business Bureau's inquiries onits privacy claims. Read More...
View article24/7 is in talks to "monetize" its in-house ad serving solution, Sabela. Read More...
View articleThese days the Web is a constant ebb and flow of aggregators. But according to Forrester, the new class of intermediaries -- the e-commerce brokers --...
View articleThe measurability of online advertising has affected how advertisers regard their offline efforts. If offline advertising results could be tracked mor...
View articleThe Omnicom-affiliated interactive shop is restructuring internallyin preparation to buy up one of its troubled competitors. Read More...
View articleTig explains the various analyses agencies perform to optimize a campaign based on the different tiers of data collected. Switching creative and media...
View articleLayoffs, cutbacks, downsizing. A cause for doom and gloom? Maybe not. Sometimes leaner is meaner and less is more. Read More...
View articleUntil we get seriously cracking and find a new long-term energy solution, Dana says forget any free burrito deliveries.We've got a big problem. Read M...
View articleAs the pendulum swings from left to right with a mighty swoosh, employers once again have the upper hand. Some are even going as far as denying email ...
View articleThe Internet consultant outlines its immediate course of action regarding its Chapter 11 filing. Also, details on recent transactions. Read More...
View articleSo you've gotten site visitors to register. But what use is a good opt-in list if these visitors don't return regularly? To address just this issue, P...
View articleThe Internet's promise of increased speed and efficiency is redefining expectations and strategies in the recruiting market, according to a report by ...
View articleA federal judge declined NetZero's motion to extend a restraining order leveled at Juno in January. Read More...
View articleThe New York-based online ad firm issues 100 pink slips, closesunspecified offices, and installs a new COO. Read More...
View articleForget customer acquisition -- retention-based advertising is relatively simple to implement. Segment your ad campaigns into groups of existing versus...
View articleEven as the fall of the lumbering Web behemoths sends tremors through the Internet world, agile small businesses thrive in the jungle undergrowth. As ...
View articleWhat parallels could possibly exist between a hiking trip in the Montana Rockies and online selling today? Open your eyes, Anne says, and you'll see. ...
View articleReal Media launches a new U.S. product while its former CEO joinsTicketmaster; Responsys and WebSideStory secure funding; and a marchFIRSToffice is bo...
View articleDana's heard a ton of horror stories about domain names, but none as downright hilarious as that of MicroStrategy. Maybe it's time to turn the Interne...
View articleCustomer feedback is critical to your business, and it's harder to achieve online versus offline. The first step is to make people aware that you valu...
View articleThe Top 25 Web properties for the month of March 2001 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleWhen increasing the house list is the goal, many marketers turn to email list brokers. It's a good enough way to get from here to there, sure, but it ...
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