High prices and a lack of education about the value of broadband connections are among the reasons Jupiter MMXI predicts slow adoption of high-speed I...
View articleMusic label V2 Records aims to encourage sales of the upcoming "Lions," while the Alley-based DRM play strikes another online marketing deal. Read Mor...
View articleNow called the "Interactive Advertising Bureau," the industry group will focus on promoting online media buying and selling. Read More...
View articleOne dot-com is finding a silver lining to the across-the-board ad slowdown: that Web firms can again launch traditional media campaigns. Read More...
View articleIf you think all e-commerce shoppers are "grab and goers," you've missed the boat. According to Susan, it's time to factor emotion in to the buy and b...
View articleWeb marketers need to find new ways to serve customers when customers are away from their desktops. Web applications crossing over to phone applicatio...
View articleScooters may be getting all the attention (and sales) these days, but there are other cool 21st-century transportation devices on the market (or just ...
View articleThe world hasn't all gone online yet. But Dana says there is one niche, a big niche, where we are taking over. Read More...
View articleMiramax Taps MSN; LWA Cashes Checks; Winstar Interactive Cuts Read More...
View articleOnline filing, tax software and visits to tax-related Web sites are all among the tools taxpayers use to make life a little easier leading up to April...
View articleThe trouble-stricken Boston Internet consultancy cites no reason for Ben Levitan's departure. Read More...
View articleConsumers who spend at least 30 hours per week online, and consumers who access the Internet on their PC while watching TV exhibit a greater interest ...
View articleOn Quantitative Data -- / How ample to rely / In Tumult -- or Extremity -- / How good the Certainty / ... / Though None be on our Side... In other wor...
View articleThe General Social Survey by Statistics Canada found that 13 million Canadians, or 53 percent of those aged 15 and over, used the Internet at home, at...
View articleFollowing GoTo.com and some of the ad networks, Ask Jeeves is aiming to roll out keyword-based inventory on affiliated publishers. Read More...
View articleAs the online media industry continues to suffer, the ad network's Beth-Ann Eason will join the New York-based magazine publisher. Read More...
View articleUPDATE: At a time when many Internet companies are in trouble, GE's NBC hasdecided to absorb its online media company. Read More...
View articleDon't hesitate to write copy that sells online, or your visitors will get confused. If they're just browsing, they can filter out the sales patter. If...
View articleSo HTML's losing steam? Don't believe it. Despite what HTML naysayers say, Kim's finding that HTML messages consistently return stronger results than ...
View articleWorldwide revenues in the corporate e-learning market will surpass $23 billion by 2004, according to IDC. Not too bad when you consider the market was...
View articleTo sell, you must appeal to what motivates people. Use words that evoke, not words that baffle. In other words, translate features, which appeal to th...
View articleWomen are interested in using the Web to get product information -- and advertisers have to learn how to deliver, according to a survey by Millward Br...
View articleThe Internet's impact on at least one aspect of commercial life bears a remarkable resemblance to the telegraph's impact on the same: That earlier "re...
View articleIn a few years, one-third of the online population will be in Asia-Pacific. If your company has a Web site but no global initiative, you'd better star...
View articleSeeking to build on the buzz behind the Miramax film, the character's creator will create daily SMS content for fans. Read More...
View articleThe effort is aimed at promoting the NBCi portal, and NBC's sitcom "Ed". Read More...
View articleSmall companies without a marketing budget frequently have a family member or friend design their Web site. This means they may not realize the full p...
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