So you lost your dot-com job. What to do now? Well, once you get tired of wringing your hands and the baristas won't float you any more half-caf caram...
View articleAs some in the industry are using stopgap measures to battle disputes over impressions, the major industry groups are getting fired up to settle the p...
View articleWhile recent stories might lead many to suspect AOL is plotting to take over the world, Atlantans -- including Dana -- know what's what. Read More...
View articleThe most common source of campaign performance data is the publishing site. But agencies also like to use third-party banner servers, client-side repo...
View articleFor B2B marketers, Internet marketing is emerging as an inevitable way of doing business, but it's your audience that drives the effectiveness of dire...
View articleVeriSign will plunk down an equity investment and agrees to promote eONE Global's SurePay products, to gain a sizable marketing channel of its own. Re...
View articleNot only is fraud widespread in affiliate marketing, it comes in all shapes and sizes, from pimply 13-year-olds to sophisticated crime rings. Luckily,...
View articleConsumers want simplicity, speed, and convenience. They come to your site to find information. Make life easy for them, and they'll thank you with the...
View articleNapter's best days may be behind it, but that doesn't spell the end for online music. According to Jupiter Media Metrix, better content delivery is dr...
View articleThe deal potentially enables Global Network to place ads from major traditional advertisers. Read More...
View articleMost Web sites look like index pages from the New York Stock Exchange. Soon, though, women will be making their mark, and the male-dominated view of c...
View articleThe online advertising sector is not all that bad -- and actually could be getting better -- according to a report from Nielsen//NetRatings' AdSpectru...
View articleFor market researchers who think in terms of the "average customer," there's a tool they must learn about. Segmentation is its name, and Michael shows...
View articleE-mail is among the reasons the U.S. Postal Service may consider canceling Saturday delivery, but studies by United Messaging and Pitney Bowes found a...
View articleMore than 80 percent of teachers believe that computers and access to the Internet improve the quality of education, according to a survey by educatio...
View articleThe market's down. That doesn't mean you have to be. Just adhere to these 12 laws, and you'll become a model of sales citizenship. Read More...
View articleContinuing its "Job Good. Life Good." campaign, the Maynard, Mass.-based firm kicks off a new marketing effort. Read More...
View articleIt's a major win for the Alley-based Web shop, which will create a new identity for company and seek to brand the network's on-air programming. Read M...
View articleHeidi's inbox was filled to overflowing this past week. Why did so many write in? To weigh in on a topic of central concern to email marketers: what e...
View articleAs email offerings get richer and richer, marketers need to do a lot more homework. Tom gives tips on what to ask when planning aneffective rich media...
View articleConcrete counting down; CollegeClub.com debuts campaign; Engage takes Echo to Europe Read More...
View articleB2B Internet commerce in the Asia/Pacific region reached $96.8 billion in 2000, which was 22 percent of the worldwide total of $433.3 billion, accordi...
View articleWhat light could the old Mickey Rooney-Judy Garland film "Babes in Arms" possibly shed on the current state of e-commerce? According to Dana, everyone...
View articleMore than just a destination for movie clips and trailers, FirstLook unveils a new business plan to keep up with changing demands in the online entert...
View articleRunning a B2B email campaign is a big production. The time from email to sale is long and the process complex, requiring the input and integration of ...
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