How can your company prepare for bad news if it doesn't even know what to expect? Well, with Neil's rainy-day hints, dealing with disaster just got ea...
View articleMedia buyers and sellers got together at Digitrends' Media Buyers Summit to continue the dialogue on how interactive media is bought, sold, and measur...
View articleWhile the ad rep firm is trimming operations, executives say it's now positioned to take advantage of traditional advertisers' increasing interest in ...
View article"Attention Kmart Shoppers!" -- the retail giant taps TBWA/Chiat/Day for the online component of a campaign to "revitalize" the store's image. Read Mor...
View articleYou don't need a B.A. or M.S. or Ph.D. to know that beyond the ABCs of running a site are the GTC and POA. Bryan spells it all out for you. Read More...
View articleKorea leads the world in broadband usage, according to data from 11 countries compiled by NetValue, followed by the United States. France has the high...
View articleJust when Dana thinks every market research method has been found, he runs into someone like David Holtzman. Read More...
View articleNorth America will account for less than 10 percent of global advertising, commerce and subscription revenue from mobile phones in 2003, according to ...
View articleEmail is cheap, ubiquitous, and dangerous enough to highlight the need for organizations to change the way they manage their marketing processes. Read...
View articleThe online loyalty and e-mail marketer says management changes and a new focus on financial services clients will pull it through the current rough pe...
View articleMobile commerce, or m-commerce, is not about buying books via your PDA or trading stocks with your WAP-enabled phone. What Philip concludes may surpri...
View articleYes, it is a small world... at least so far as email marketing's concerned. But significant differences still exist when we're talking about the wirel...
View articleDigital Pulp lands new clients; Real Media weathers "Storm of the Century;" Search Engine Optimizer gives guarantees. Read More...
View articleThe Web is still in its Wild West phase. So as you log on to spin the ol' roulette wheel, there are a few things to always keep in mind. Read More...
View articleThere's yet another study that attempts to classify Internet users by putting them into categories. This time, the study is by Booz-Allen & Hamilton a...
View articleFrom New York to Italy, and measure for measure, readers have been responding to Janet'scall for sharing customer performance metrics. The long and sh...
View articleThere's a lot to be learned from looking at inbound links, Web reach, and affiliate activity. But Joel's evaluation of affiliate network providers mak...
View articleThe road to dot-com hell is paved with what once seemed like good ideas. The Cult of Stickiness has built its temple with the same stuff that that roa...
View articleDivine picked and choosed the parts of marchFIRST that looked good for the pickin', and a new company, Divine Whittman-Hart, is born... Read More...
View articleIf you're in the IT business, you know what the market slowdown has meant: Cool technologies are just sitting around collecting dust. But there are cu...
View articleThe privacy issue remains a squishy one because we have no commonly accepted privacy standards, and many privacy concerns are valid. Here's what the o...
View articleDo you "get it" -- the Internet, that is? Well, Dana says maybe if we start listening to people outside Internet commerce, we can profit, too. Read Mo...
View articleWhat does accessibility have to do with optimization? According to Sharon, a heck of a lot more than we think. Read More...
View articleThe Wall Street Journal reports that three major music labels could be close to their own licensing deal to offer music online. Read More...
View articleIt's good news for the New York-based ad network, and for theindustry. Read More...
View articleThe Boston-based interactive shop will create mobile marketingprograms using AvantGo's technology. Read More...
View articleThe New York-based research giant forces PC Data out of the tracking business, and slaps two others players with lawsuits. Read More...
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