Agency planners can cope with the changes in today's market by understanding the client's business model before focusing on the ad budget. This approa...
View articleAmid the recent online security concerns, Junkbusters.com president urges Congress to probe online profiling companies. Read More...
View articleWhat do you want to be when you grow up? According to Dana, it's a tough question, but the time has come in this dot-bomb economy to demand the truth ...
View articleWe in the Internet industry are master revisionists. Interactive business models have been around for a good 20-plus years, yet we're remarkably adept...
View articleHTML email, we know, gives a better response than text email. But we also know that not all email clients are built alike. Do you know how well your a...
View articleFixed wireless high-speed Internet access offers broadband without the last-mile bottlenecks. That's part of the reason Frost & Sullivan projects the ...
View articleThe amount of time European at-home Internet users spend online has risen dramatically in the past nine months, according to data compiled by Jupiter ...
View articleThe pre-post analysis, while a fundamental type of market research experiment, has countless tricky applications. Luckily, Michael stresses the key po...
View articleHow can you keep daily track of new links to your site without spending a fortune? Well, according to Eric, setting up your own link-alert service is ...
View articleThe troubled interactive shop will cut 35 percent of its work force and is in discussions with the Omnicom agency -- the parent of a competitor. Read ...
View articleWhere lambs have nibbled, silent move / The feet of angels bright; / Unseen they pour blessing / And joy without ceasing / On each bud and blossom, / ...
View articleThe battered interactive shop lands an agreement to developadditional sites for CBS Entertainment. Read More...
View articleOnline shopping shook off its customary January slumber in February. Total spending on online sales increased from $3 billion in January to $3.4 billi...
View articleWith two admitted hacks this week, and a third alleged by reports onThursday, DoubleClick's security woes could hurt its launch of upcomingproducts. R...
View articleThe online agency will be rolled into Grey's global media buyer. Read More...
View articleThe ISP aims to enter radically new territory, with a curious planto offer advertisers rich media wireless ads. Read More...
View articleHas design gone wrong on the Web? Young designers believe the hype that style is all that matters. Gerry believes Web design should be centered around...
View articleAre your registration requirements getting you somewhere? Or are they discouraging potential customers from getting in the door? Read More...
View articleElectronic procurement reduces purchasing costs and time by more than 70 percent, according to a study by Aberdeen Group, so it should come as no surp...
View articleThe company's bar codes will be included in Verizon's new SuperPages directories in several U.S. markets. Read More...
View articleThe troubled ad network continues its effort to streamline and refocus by selling its site-side research business. Read More...
View articleThe arbs, short for arbitrageurs, have arrived and are circling their next prey -- EarthLink. And Dana's come to a reluctant conclusion. Read More...
View articleAs if the most recent holiday season wasn't proof enough that offline brands are taking over the e-commerce world, a survey by Andersen found that e-t...
View articleTalk of a marchFIRST bankruptcy has been going on for a while, but has been heightened by the recent chain of events above and beyond yesterday's lay ...
View articleKnowing your customers doesn't have to mean data mining, focus groups, or complicated mathematical analyses. It can be as simple as observing their be...
View articleDid you know that 90 percent of today's thoughts were around yesterday? A lot of retread thoughts. Yet the keys to creativity are within all of us: th...
View articleThe outlook for online advertising is good for the long term despite the current dip. But isn't there something publishers can do to avoid ad clutter ...
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