Trust is a big issue, and marketers are worried about achieving balance in the aggressive growth, push-based ethics of today's dot-com world. To find ...
View articleDana had no intention of exploring domain names or cybersquatting, but his research discloses the dimensions of the difficulties with both. Read More...
View articleAd-serving giant moves to close holes and reassure advertising customers. Read More...
View articleWant to improve the user experience on your site? Apply Maslow's theory of human needs to create a hierarchy of user needs focused on your site and us...
View articleDigital TV will surpass PC-based Internet penetration in Western Europe by 2005, making DTV-based interactive services, the more popular means ofacces...
View articleWhether the techno-utopia of gadget interoperability being promoted by Bluetooth developers will become a reality or not remains to be seen, but the E...
View articleThe cash-strapped firm will look for a new executive to fill the posts, while Detmer will step down to again oversee Exactis. Read More...
View articleEven in the age of the Web, people buy the way they always have. That means to get them to buy, you need to sell. For your Web site to sell, its infor...
View articleThe NCAA basketball tournaments are nearing completion, and now we know which Internet sites had a good tournament. According to Nielsen//NetRatings, ...
View articleNow that you’ve got a clear sense of the importance of your customer data, it’s time to lay out a solid strategy for building an effective CRM model. ...
View articleIn a second wave of cuts in as many months, the Boston Internet consulting firm cuts jobs to control costs in tough economic times. Read More...
View articleIt's the first time a music label will promote its artists through a strategicmarketing agreement with the African-American content portal. Read More...
View articleTig gets back to Media 101 basics and describes the different types of measurement data used to evaluate the performance of media buys: basic impressi...
View articleThe online ad market is taking its share of knocks, but the media's death knell is premature. By revitalizing your marketing efforts, you can turn an ...
View articleIn a depressing reminder of the current state of affairs, the cash-strapped online couponer -- one of the strongest players in its field -- cut an add...
View articleCustomer service is not just a cost of doing business. It should set your business apart. Listen to your customers, record their interactions, and mak...
View articleWho doesn't have problems with English spelling? Some say there's a solution: cut spelling, in wich th basic shape of most words is not fundmently alt...
View articleToday's full-blown e-CRM systems go way beyond communicating and monitoring. They initiate a series of customer-service actions automatically. So why ...
View article24/7 Media and a European research outfit point to a new study that suggests online advertising's branding potential. Read More...
View articleAre you still searching for suggestions on how to maximize your affiliate programs? Well, Shawn's back with more advice on how to spice things up and ...
View articleThe problem of identity theft is real, huge, and growing. But Dana says blaming it on the Net is not just wrong, it's monstrously wrong. Read More...
View articleWireless voice penetration in the top U.S. markets ranges from 36 to 48 percent, according to Telephia, Inc., meaning not only does an opportunity sti...
View articleFoundry will continue to supply AOL with networking equipment and will now advertise on a range of AOL properties. Read More...
View articleDana's solution to the bear market is really very simple: Turn off your TV, and get back to work. Read More...
View articleThe arrangement will combine e-mail delivery technology and creative services -- just like the bigger boys are doing. Read More...
View articleProfits versus privacy. Here's an analogy bound to ruffle some feathers: illegal drugs. The costs are so low, the potential returns so high, the compe...
View articleWhy not give your ads a database connectivity feature? You don't need a destination site. The technology offers interesting creative possibilities. Mo...
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