Nancy asks you to imagine no wires above us, only sky, and all the people sharing a wireless world, even looking forward to receiving wireless ads. Yo...
View articleThe digital economy is unavoidably global in nature. Yet launching international email marketing campaigns is still uncommon. Bruno addresses a freque...
View articleThe wireless Internet will be a lucrative medium for Web writers who excel at writing tight copy. Cultivate a tighter style by writing on a PDA. Or pr...
View articleThe number of people going online from home in Britain has risen by 1 million to 13.5 million over the five months from October 2000 to February 2001,...
View articleThe Web publishing bellwether will follow the lead of the IAB and others, as well as launching an ads-free premium service. Read More...
View articleAfter narrowly missing guidance, the Chicago-based online couponer is looking for private investors and trying to get its banks off its back, as it en...
View articleOnline travel continues to be among the most efficient vertical industries on the Internet. According to Nielsen//NetRatings and Harris Interactive, t...
View articleThe low-cost PC and Internet access company debuted a product that delivers partners' special deals to users. Read More...
View articleTraditional advertisers have used daypart buys for ages, purchasing media not just by vehicle but also by time of day. Jim makes the case for offering...
View articleHave you ever considered the media when creating your Web site? According to Susan, following a few suggestions for current content could make you a f...
View articleDana says the numbers are getting "serious like a heart attack" in Internet advertising. But luckily the American Association of Advertising Agencies ...
View articleSure, we’re seeing personalization become the norm in email promotions. But we’ve still got a long way to go. What’s going to get us there? Behavioral...
View articleYour Web site's home page is both sales funnel and salesperson. You've got to pull your potential buyers through the funnel, showing them the way to w...
View articleA survey by the Telecommunications Research Institute in Banska Bystrica found that Internet users in Slovakia tend to be male, well-educated, and cit...
View articleThe New York-based ad network beefs up its e-mail marketing products, as the ad networks scramble to cope with what analysts are predicting will be a ...
View articleThe beleaguered youth-oriented Web publisher said it would unveil a series of initiatives to avoid ad clutter. Read More...
View articleThe portal's Fusion Marketing program celebrates its third program with Pepsi. Read More...
View articleContrary to popular belief, lemming suicide is fiction. Or is it? According to Cliff, those who follow the pack by investing in the hot technology of ...
View articleWhat is business process management (BPM)? And how is it relevant to B2B marketing? The challenges are great, but Philip believes those who manage the...
View articleEvery frequent flyer knows the health perils involved in taking to the skies. But how many people are actually doing anything about it? Gareth suggest...
View articleNew Web ad placement and ordering guidelines aim to make the process easier for agencies, planners and publishers. Read More...
View articleAmericans familiar with the difficulties of dot-coms blame overeager investors and poor business plans, according to a survey by the Pew Internet and ...
View articleA dead fragment is what's left after usability experts have their way. But it's words that engage people online, not pictures or voice. A little more ...
View articleJust in case you spent St. Patrick's day wondering, Internet penetration in Ireland now stands at 27 percent, according to The Irish Telecommunication...
View articleThe Internet boom is over. But if you can look beyond the bust and apply the old rules to the new medium in a coherent, meaningful way, Dana says you ...
View articleJust when she thought she would be spending weeks and weeks writing about definitions, designations, meanings, descriptions, classifications -- well, ...
View articleThe Waltham, Mass.-based Web portal said a sizable Web contest -- which will use the Russian-born tennis star's name -- and media spend will not only ...
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