In the current market chaos there is opportunity. Great companies go on the attack during economic downturns. Remember, marketing is an investment. Us...
View articleAiming to top its earlier online-only launch of the new S60 sedan, Volvo is debuting a Web, WebTV, WAP and PocketPC-based campaign in conjunction with...
View articleGiving stuff away as a business model seemed completely counterintuitive. Yet we believed that community could coexist with the instinct to accumulate...
View articleWhat if each savvy Internet marketer donated a few hours to teach just one friend about the Internet, and that friend taught another friend? According...
View articleTaking a cue from reality television, the curmudgeon sweeps some reality into email marketing by pointing to the issues that are fast becoming best pr...
View articleExcessive advertising repetition eventually leads to wear-out online (I-wear), just as it does in traditional media. But Kristin believes savvy site p...
View articleA worldwide campaign aims to leverage Nokia's "people-friendly" consumer brand to support its B2B products. Read More...
View articleDo online audits of site popularity and viewer characteristics give useful information to media buyers? Tig analyzes the major problems with existing ...
View articleThe teen-focused Web publisher predicts cash profitability for the coming year. Read More...
View articleAffiliate marketing continues to steam ahead, but not without hitting some choppy water. Luckily, Joel delivers a thorough update of category winners,...
View articleMuch has been written about the obstacles to wireless Web adoption, but what are the solutions? According to Cahners In-Stat, the number of young adul...
View articleFurther bad news emerges from Henry Blodget and company about the state and future of Web advertising. Read More...
View articleWorldwide customer relationship management spending will reach $76.3 billion in 2005, up from $23 billion in 2000, according to Gartner, Inc. But Data...
View articleSomeone somewhere once said taxes are a signpost of civilization. That may be, but having to file a host of tax forms can make one, well... uncivil. S...
View articleEmail marketing is based on sound concepts from the disciplines of direct marketing and customer relationship management. But where do you draw the li...
View articleDesigners envision cool graphics and complicated technology on Web pages. But the Web is more like a library, newspaper, or directory -- it needs a si...
View articleWho is Randy Conrads? And why does he have the potential to be your worst nightmare? According to Dana, he might scare you, but his bottom line will c...
View articleThere was a time when hulky brick-and-mortars needed a certified e-consultant to give them "click-and-mortar" cred. Not any longer, says the Chicago-b...
View articleAn independent player in wireless ad technology will gain a sizable footprint in Asia through a new sales agreement. Read More...
View articleSo you reckon a click-and-mortar strategy is for you? Ask yourself this: Why? In the end it should be about adding value to your customer's relationsh...
View articleThe move by idealab! promotions firm Jackpot.com comes as online promotions are gaining in importance -- as banner ads continue to lose ground. Read M...
View articleMore online brokerages are expected to add banking to their portfolio of services, which should help them retain vital customers, a study by Meridien ...
View articleBe nice to your customers -- not necessarily because as human beings they all deserve it, but because it's in your self-interest to do so. Now that's ...
View articleLayoffs and office closings have apparently worked for the firm -- which earned more, despite less revenue. Read More...
View articleWho cares more about your Web site than you do? No one. That's why when it comes to inbound linking efforts, Eric believes there's no better expert th...
View articleIf you're like a lot of other email marketers, you send out HTML messages. You labor over the offer, the content, the graphics, the format... but have...
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