Do you take issue with the whole marketing to women idea? Do you think it's just plain old marketing? Well, Andrea agrees -- so long as you market to ...
View articleThe Internet Advertising Bureau says ad agencies and media planners like its new ad types. Read More...
View articleAn industry association says the U.S. government should hold off on passing privacy-related laws on the use of user-tracking technologies on the Web. ...
View articleMore than 130 million Americans say preparing their taxes is as unpleasant as going to the dentist, but the Internet may provide a shot of Novocain. A...
View articleInvestors may have pulled the plug on the troubled interactive shop's management. Read More...
View articleWhy do usability engineers, information architects, and content managers think short copy rules online? They have their reasons, but Nick still thinks...
View articleWhat ails the Internet industry is the same thing that ails every new industry: It's difficult to tell the difference between vision and delusion. Sur...
View articleThe always-on capability of broadband faces two major hurdles. While Dana says clearing them is easy, delays in implementing solutions could mean a de...
View articleThe network and digital video infrastructure play inks an agreement with Ogilvy's interactive and direct marketing units -- giving the firm needed tra...
View articleOther top Web publishers say they know what Yahoo! is just now understanding: that online advertising alone won't pay the bills. Read More...
View articleSelecting channel partnerships online can often be a much riskier gamble than establishing partnerships offline. But when you know what your greatest ...
View articleThe Seattle-based firm continues its string of disappointing news. Read More...
View articleWhile the U.S. suffers from an online ad market slowdown, Engage targets what it sees as an open Asian market for its technology. Read More...
View articleThe Andover, Mass.-based ad network beat its last quarter performance on a pro-forma basis and thinks it will break even in three quarters. Read More...
View articleYou don't have to be Shakespeare to get people to understand you; you just have to define your terms. Read More...
View articleWhy would anyone want to do business with you? What's so special about you? What makes you think you're any different from anyone else? No, that's not...
View articleWhen thinking about ergonomics, are we overlooking a segment of the desktop-enslaved public that should be a top priority: our children? Following a f...
View articleGet relevant or get out. Out of Kim’s email inbox, that is. The key? Database marketing. Think of it as your strategy for keeping your marketing messa...
View articleDespite a myriad of customer service issues, the number of DSL customers customers in the United States continues to rise, more than doubling from Apr...
View articleDespite a slow start, the Internet appliance market is poised to grow dramatically, with shipments of more than 174 million units expected by 2006, ac...
View articleE-mail, in its various incarnations from wireless to Webmail, has becoming a worldwide communications tool. For the first time in the history of the e...
View articleWhen it comes to being a network community of thriving entrepreneurial organizations and technology professionals, does your city chalk up? Find out w...
View articleThe online job site says it could reduce spending on online advertising, if its work with CommissionJunction continues as expected. Read More...
View articleThankfully, unlike Tocqueville's observations on democracy after his visit to the old New World (America), Greg's observations on e-business globaliza...
View articleA funny thing happened on the way to creating the interactive advertising industry: Media people became the decision makers. Tig tells you how it happ...
View articleWhat is Emode? And how accurate is it? According to Dana, it's more interesting to look at the site as an example of database marketing and psychograp...
View articleThe hype vacuum: You can feel it in the air, in the email ether. What was once widely present is now weirdly absent. So where's the next killer app wh...
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