The seminal "Ogilvy on Advertising" suggested some simple steps for the best way to hire an advertising agency. But decades have passed since then. Ch...
View articleWhat's more important than meta tags and link popularity when it comes to any search engine optimization (SEO) campaign? Heather and Jill share their ...
View articleOnline ad sales continues to be the Achilles heel for the online media giant, which hopes to wean itself off of its marketing services business for th...
View articleThe consumer goods giant is trying out a controversial new way to market its products -- by attaching them to TV news stories' Web sites. Read More...
View articleReporting from the field can be perilous. Ask Debbie; she weathered an earthquake to bring you the scoop on the DMA net.Marketing conference in Seattl...
View articleThinking of launching an email marketing campaign in Japan? Smart thinking if you are; the potential payoff is huge. But it’s also smart to look befor...
View articleThe media buyer's online group says iTV providers and advertisers need to understand consumer response and advertising's place in the nascent medium. ...
View articleWhat's the difference between a camel and a camel? One type has one hump and another type has two. So what does a camel have to do with analyzing the ...
View articleMost business-to-business buyers will eventually move online even though purchasing agents plan to conduct only 20 percent of their transactions via t...
View articleThe Havas interactive agency tweaks its business to fit better with Euro RSCG's interactive agencies. Read More...
View articleWhat does your coroner's report say about the death of eToys? Dana's verdict is that once the Internet bubble burst, eToys never had a fighting chance...
View articleWireless advertising is in diapers still. Yet even now some of its personality traits are apparent. Will they remain unchanged? Probably not. But they...
View articleJim's view on the new IAB standards is generally positive. But he thinks the IAB should fix the hole in the dike rather than just putting a finger in ...
View articleCommunity banks are turning to the Internet in response to increased competition, according to a study by consulting firm Grant Thornton LLP. Three-qu...
View articleDespite the bearish near-term outlook, analysts say that a "sea change" is in store for Web advertising, and that Yahoo! would do well to keep buildin...
View articleHave you looked at your site as a brand reinforcer lately? Well, maybe it's time to do a little cleaning up, tweaking, and promise fulfilling. And Sus...
View articleCybuy continues striking deals to promote its transactional platform -- this time, with a Flash and streaming video marketing firm. Read More...
View articleCan your company's corporate identity and logo stand the test of time? Neil offers some smart development tips to generate long-term results. Read Mor...
View articleThe executives at the Boston online consultancy know how to raise cash. This time they got $48 million as part of a partnership with the $48 billion J...
View articleIn an age of lightning-speed innovation, consistency can be underrated. But it shouldn't be. Think of it as akin to an actor's staying in character. C...
View articleOnline retailers have been quick to add a plethora of new toys to their site to encourage purchasing, but a study by PricewaterhouseCoopers found most...
View articleTwo of the players in the media marketplace space consummate their merger with a round of layoffs. Read More...
View articleHow can you derive meaning from a chaotic world made of vast sets of data points? Well, you could turn to religion... Maybe even ideology. But if you'...
View articleThe consumer packaged goods giant taps startup Amicada for incentivized ad-viewing. Read More...
View articleAnother set of findings from SkyGo's Boulder, Colo. wireless study says WAP alerts can drive brand awareness and sales. Read More...
View articleWhat happens when you have five million customers and one percent report a problem with DSL service? Dana says you have a lesson to learn about our br...
View articleShe threw down the gauntlet, and ClickZ readers rose to the challenge. And what exactly was the challenge at hand? How to apply offline momentum-build...
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