Today's game is about being as aggressive as you can with cost-saving strategies. So Philip provides seven great low-cost, high-impact initiatives to ...
View articleFueled in part by the Web's increasing role in the lives of mothers, the Internet has become a force in bringing American families closer together, ac...
View articleTotal spending on online sales decreased from $6.1 billion in December to $3 billion in January, according to the NRF/Forrester Online Retail Index, b...
View articleEmpowered by the Internet, consumers are reviling other marketing channels like telemarketing and direct mail. If spam has the effect of turning consu...
View articleThe Web doesn't work miracles. It doesn't level the playing field or bring the little guy into the big leagues. But just because everyone else is scra...
View articleNew marchFIRST CFO; CompUSA goes wireless; Access launches ad network Read More...
View articleA standard 17-inch monitor is all you need for your work computer. But when you get home, you want to enjoy your Sony Playstation in front of a monste...
View articleThe patent-pending application allows streaming videos to be embedded into an HTML e-mail. Read More...
View articleDon't be deceived by the notion that writing for business online is either easy or disposable. Craft every sentence as carefully as if it were to be c...
View articleHear ye, hear ye! Ads fail if they don't respect the workings of the brain. In advertising -- and the brain -- the killer app is sound, whether heard ...
View articleA deal with a D.C.-area startup will provide additional fuel to DoubleClick's plans to rev up its Research division. Read More...
View articleConsumers are all for wireless advertising -- so long as the the ads are interactive and they believe the ads provide a useful service, according to a...
View articleWhy is Big Blue spending millions on advertising its Linux servers? Answer: "...we need it." Read More...
View articleAfter posting a widening quarterly loss last month, the firm sells a costly portion of its business and nabs a licensing deal. Read More...
View articleWho is Ender Wiggin? Why is he depressed? And what insights does he have to offer on the current state of the Internet economy? Cliff gives us the who...
View articleWhereas marketers focus on the product and the customer, PR professionals have the company's image and reputation in mind. So don't confuse the two. T...
View articleIt seems only natural that in the U.S. we'd seek protection for our creations, right? Well Samuel Slater's Clue warns us about the limits of patent an...
View articleThe online marketing database "hygiene" space is heating up, with rival firms rolling out new products and partnerships. Read More...
View articleThe firm's COO hints that there's been "interest" in the company -- especially its new broadband unit -- and says it doesn't plan to sell off any of i...
View articleAfter five years of growth and development, affiliate marketing is still primarily the domain of B2C marketers. But Joel introduces a few firms up for...
View articleJust when you think you've seen it all spamwise, the spammers surprise you with stuff that challenges belief. So to educate you (and arm you!), we her...
View articleWith the Internet's virginity lost, even portals are not a sophisticated enough means of communication these days. So what should your company do to k...
View articleThe Cambridge, Mass., Internet consultancy had been one of the few in a battered sector to avoid wholesale layoffs. No more -- it's slashing 720 worke...
View articleThe industry's new standards promote creativity and encourage offline advertisers to move online, according to one industry-watcher. Read More...
View articleThe Seattle marketer's CEO defended its recent business changes, its layoffs, and its widening sequential quarterly loss. Read More...
View articleMore insurance companies are developing Web sites that improve customer service, according to a survey by IVANS, Inc., but results of a Progressive st...
View articleMedia is the redheaded stepchild of advertising agencies. Here's how it all got started and why the creative and account people had the upper hand -- ...
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