With hard times upon us, publishers and agencies are learning the language of branding -- and learning to talk to traditional advertisers, who've alwa...
View articleIs it really the end for search engines? Find out why, in retrospect, the key to long-term survival still has everything to do with providing a great ...
View articleWhen users are greedy for information, that's a good thing. When sites are, it's not. The first casualty? Shopping carts -- half full and fully forsak...
View articleDid your presentation ever inspire groans instead of applause? Well, Susan learned that the words "Web site" and "responsibility" don't have to elicit...
View articleThe Canadian travel industry has undergone a dramatic transformation at the hands of the Internet, according to a study by Ipsos-Reid that found nearl...
View articleYou want new recruits? You want to hang on to them? You can. But they're not the ones who'll have to be torn down and built up again in your image. It...
View articleWhy do companies like McDonald's and Coke go to all the trouble of attaining marketing nirvana -- the perception of ubiquity? Simply put, they believe...
View articleDon't think about the dot-bombs. Ignore the faint of heart. If you're thinking about wireless, now's a good time to jump into the fray. Here are a few...
View articleThe Internet is a knowledge business, and knowledge is always renewing itself. So welcome the vultures, sharks, and anything else that can devour the ...
View articleJim proposes another mental exercise with a scenario from an alternative universe. Again he asks, "What if Webvertising came without there ever being ...
View articleThe Redmond giant offers to settle with regulators regarding some deceptive ads for its PocketPC platform. Read More...
View articleThe pay-for-surf firm's new service "kills" interstitials and pop-ups, in addition to turning text into hyperlinks. Read More...
View articleWhere is email marketing at in the U.K.? Laurel decided to find out... with the help of some big guns, seven in all. Each is experienced and knowledge...
View articleThe New York-based ad network beefed up its support for various rich media formats, inking deals with several new and established technology providers...
View articleArt concept versus site usability: Have you faced this dilemma before? Choosing the right tactical approach to drive creative makes the difference bet...
View articleTwo online ad networks are adding products that appeal to smaller Web publishers and marketers. Read More...
View articleAmid a contracting ad market, Disney takes a 50 percent stake in WennerMedia property. Read More...
View articleRedirection is a handy way of taking users to a new site. Just keep in mind that it takes a little extra planning and programming to accomplish the go...
View articleAOL-Time Warner may be a marketing powerhouse to advertisers who want to reach Internet users at home and work, but as its users gain more Internet ex...
View articleInformation may be power, but data is not information. It takes insight, understanding, and interpretation to turn data into information, and the firs...
View articleIt's 1 a.m. on a slippery-as-snakes county road. You need a Tylenol. The gas gauge is pegged at about 8 o'clock. And your stomach is making noises lik...
View articleA sales arena is a sales arena. Whether it's physical or virtual, similar concepts apply. And here's a key one: building momentum. This week and next,...
View articleI-shops and Web integrators had a tough year in 2000 -- but their executives maintain that things aren't over for the sector. Read More...
View articleThe Atlanta-based ISP targets AOL, NetZero and Juno with a new round of ads. Read More...
View articleWhen it comes to a successful online venture, what could marketers possibly learn from NASA? Whether it's outer space or cyberspace, the same four rul...
View articleLed by China, the number of active Internet users and PC owners in the Asia-Pacific region will increase dramatically in the coming years, according t...
View articleThe ad serving company shores up its product line with a partially outsourced campaign system. Read More...
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