The cash-strapped ad network continues making headway in its effort to offer broadband and interactive TV content providers a "one-stop shop." Read Mo...
View articleThe Boston Internet ad firm closes its Atlanta office and lays off about 15 of its 100 employees as the industry-wide slowdown drags on. Read More...
View articleThe Westlake Village, Calif.-based ad network beat the Street on a pro forma basis, although it said it probably wouldn't turn a profit next quarter. ...
View articleThe beauty of e-marketing is that it can stretch a small budget into impressive results. And then there's the trackability. Here's a case in point. Re...
View article"Two roads diverge in a yellow wood..." Well, not exactly, but as marketers search for ways to improve banners, are they missing the point? Internet c...
View articleAdding a viral component to an email marketing campaign can really boost response rates. But it can also create some major problems. Brady's here with...
View articleA good State of the Union speech should end on an inspiring note. Find out why Dana believes a speech by Robin Webster, newly appointed CEO of the Int...
View articleU.S. Internet penetration has hit 60 percent, but do we really want to reach anyone and everyone? We need to leverage the synergy between a brand and ...
View articleThe Boston-based ad agency plans to snap up the interactive shop and its Washington, D.C. office to expand its online and emerging-media offerings. Re...
View articleContinuing online marketers' efforts to move offline, the San Francisco-based firm announces a product that would enable cross-channel tracking and in...
View articleThe dot-com fallout isn't hurting everyone in the online space, just ask career sites. Traffic to the 20 leading career-related Web sites increased 47...
View articlePeter tells you about some of the worst bosses he's had in the past, and it's kinda scary. Ever had a boss like one of these? Recognize yourself in on...
View articleThe pay-for-performance ad network tweaks its upper ranks -- but so far remains one of the few ad firms not announcing layoffs. Read More...
View articleWhen all is said and done, m-commerce may not be commerce at all, but rather another conduit for marketing and CRM that leaves the transactions to oth...
View articleLike many industries, the Internet is leaving its mark on the healthcare trade. According to Jupiter Research, the Web sites of individual physicians ...
View articleStrategically placed search engine text links may get better results than creative ad placements in the short term, but there's no branding. Adam tell...
View articleThe narrow focus on direct response and click-through in the formative years of online advertising eventually resulted in low frequency caps. But it's...
View articleRetail is detail, and tending to the details is the difference between success and failure. That's something FragranceNet.com knows. And so does Sean,...
View articleBit by a bug lately? You don’t have to like virus propagators, but if you’re a B2B email marketer, you might want to learn from them. To wit: Why do w...
View articleThe online direct marketing operation adds "smart cards" to its arsenal of offerings, potentially connecting e-mail marketing with in-store purchasing...
View articleWill your favorite search engine still be around tomorrow? Danny takes a step back to provide some perspective on how the future may unfold. Read More...
View articleOur Rich Media column becomes Advertising Technology starting next Wednesday. Stay tuned as Eric Picard of bluestreak and Jeremy Lockhorn of i-FRONTIE...
View articleThe broadband/portal company's beleaguered rich media ad unit becomes an independent company following an expected divestiture by its parent. Read Mor...
View articleThe last six months of 2000 saw more Americans get Internet access, as well as increases in Internet use for hobbies, shopping, and browsing for fun, ...
View articleThe incentive marketer brings in an offline direct marketer to fill its top post. Read More...
View articleWhat would you do with the power to run multiple operating systems simultaneously? Dana predicts the big, moneymaking trend for 2001 is peer-to-peer. ...
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