Digitas Appoints CFO
Media

Digitas Appoints CFO

25y Zachary Rodgers

Digitas Appoints CFO

The Boston Internet consulting firm promotes a senior vice president and controller to its top financial post. Read More...

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AGENCY.COM Brings Interactive TV to America
Media

AGENCY.COM Brings Interactive TV to America

25y Martin Lindstrom

AGENCY.COM Brings Interactive TV to America

The e-consultant has landed its digital TV ship in the United States. Read More...

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Get a New Business Plan, Stan
Marketing

Get a New Business Plan, Stan

25y Neil Cohen

Get a New Business Plan, Stan

Does your business plan contain the critical components necessary to obtain outside funding? Some planning pointers from Neil can help put you on the ...

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Online, Consistency Is Crucial
Marketing

Online, Consistency Is Crucial

25y Kathy Henning

Online, Consistency Is Crucial

Is consistency the hobgoblin of little minds? No, it's only the foolish kind that is (or so said Emerson). Kathy's talking about the other consistency...

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Streaming Media Is Here to Stay
Media

Streaming Media Is Here to Stay

25y Susan Solomon

Streaming Media Is Here to Stay

How can your Webmaster satisfy the screaming streamie masses with streaming media increasingly becoming an expected element of your site? Susan makes ...

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The Wubulous World of Wireless Advertising
Media

The Wubulous World of Wireless Advertising

25y Nancy Whiteman

The Wubulous World of Wireless Advertising

Skeptics say it's doomed, and enthusiasts say it'll fly high. So who's running scared, and who's blowing smoke? Is wireless advertising the latest, gr...

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Just What Is Marketing?
Marketing

Just What Is Marketing?

25y Cliff Allen

Just What Is Marketing?

There's marketing, and then there's marketing. Your marketing is different from my marketing, but if we learn from each other, our marketing becomes b...

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Aptimus Closes FreeShop.com, Axes 70% to Focus on Technology
Media

Aptimus Closes FreeShop.com, Axes 70% to Focus on Technology

25y Christopher Saunders

Aptimus Closes FreeShop.com, Axes 70% to Focus on ...

In its second dreary announcement in less than a week, the company said it's abandoning its flagship site and will likely cut 2001 guidance during a p...

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What to Watch for in an Insertion Order
Media

What to Watch for in an Insertion Order

25y Jim Meskauskas

What to Watch for in an Insertion Order

Jim explains how insertion orders developed in online advertising. The sites want you to use theirs, but they aren't always fair for you, the agency, ...

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San Francisco Firm Unveils MP3 Ads
Media

San Francisco Firm Unveils MP3 Ads

25y Hollis Thomases

San Francisco Firm Unveils MP3 Ads

DigaCast has released two new technologies the company hopes will have consumers singing, or at least listening in. Read More...

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24/7 Media Low on Cash, Exploring Options
Media

24/7 Media Low on Cash, Exploring Options

25y Christopher Saunders

24/7 Media Low on Cash, Exploring Options

Running low on funds, 24/7 Media said it's looking at "strategic alternatives." Read More...

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Advertising.com Adds Convergent Media Product
Media

Advertising.com Adds Convergent Media Product

25y Christopher Saunders

Advertising.com Adds Convergent Media Product

A new service allows banner ad viewers to pick the medium through which they want to receive product information. Read More...

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iXL Has Sold Portions of San Francisco Operation
Media

iXL Has Sold Portions of San Francisco Operation

25y Kevin Newcomb

iXL Has Sold Portions of San Francisco Operation

According to reports, the Atlanta-based firm has finalized a transaction with Denver-based Neovation, setting up the latest chapter in a soap opera-st...

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Is France Ready to Embrace Email Marketing?
Email

Is France Ready to Embrace Email Marketing?

25y Bruno Gralpois

Is France Ready to Embrace Email Marketing?

Thinking of launching an email marketing campaign in France? It’s a promising market. But if you rush in without careful planning, your boss might thi...

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Keeping Relationships Alive
Media

Keeping Relationships Alive

25y Dana Blankenhorn

Keeping Relationships Alive

Just as unreasonable expectations and a lack of knowledge can keep you home on Saturday night, the same factors can kill your business relationship. F...

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January 2001 Internet Usage Stats
Audience

January 2001 Internet Usage Stats

25y Michael Pastore

January 2001 Internet Usage Stats

The average activity for a Web user in January 2001, as reported by Nielsen//NetRatings Inc. Read More...

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CatalinaMarketing Signs Wireless, iTV Couponing Deals
Media

CatalinaMarketing Signs Wireless, iTV Couponing Deals

25y Christopher Saunders

CatalinaMarketing Signs Wireless, iTV Couponing De...

Agreements with Symbol and RespondTV aim to expand Catalina Marketing's existing point-of-sale, direct mail and online capabilities. Read More...

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Reaching the Wired and the Restless
Email

Reaching the Wired and the Restless

25y Kim MacPherson

Reaching the Wired and the Restless

Click here to get this. Submit there to get that. Gimme something NOW. Many Web users expect instant gratification and have short attention spans. So ...

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Saving the Past With Links
Media

Saving the Past With Links

25y Dana Blankenhorn

Saving the Past With Links

That which causes newspapers to fear and loath the future, and therefore the Net, also compels them to lock away the past. How? They kill the links to...

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Commerce Services Start to Take Hold
Marketing

Commerce Services Start to Take Hold

25y Philip Say

Commerce Services Start to Take Hold

Outsourcing your e-commerce operations can be a complicated and daunting process. But with the help of Philip's criteria for choosing a commerce servi...

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Marketing: Its a Trust Game
Media

Marketing: Its a Trust Game

25y Kim Brooks

Marketing: Its a Trust Game

We've made the noise level high in just about every medium, venue, and flat surface to which we can adhere a sticker. Now consumers won't listen to an...

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Measuring Your Sales Success
Analytics

Measuring Your Sales Success

25y Bryan Eisenberg

Measuring Your Sales Success

We love baseball. All those stats! Ks, ERAs, and HRs... If you also love baseball analogies -- and just maybe also want know how to increase your Web ...

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Geek Chic: The Dawning of Wearable Tech
Marketing

Geek Chic: The Dawning of Wearable Tech

25y Fred Aun

Geek Chic: The Dawning of Wearable Tech

Is your digital stash (MP3 player, cell phone, and PDA) creating an unsightly bulge in your pockets? Keep an eye out for the newest fashion fix -- int...

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Start With What You Already Have
Analytics

Start With What You Already Have

25y Janet Ryan

Start With What You Already Have

Data analysis is both an art and a science, and though the science of it is critical, so is the art: determining which information will hold the great...

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Write Like a Good Listener
Marketing

Write Like a Good Listener

25y Nick Usborne

Write Like a Good Listener

The way you communicate determines what kind of listener you are. This goes for Web sites, too. Nick gives an example of a site that's interested in c...

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Culture: Out of the Petri Dish and Into Your Company
Marketing

Culture: Out of the Petri Dish and Into Your Company

25y Cliff Kurtzman

Culture: Out of the Petri Dish and Into Your Compa...

Can small beginnings produce tremendous results over time if cultivated in the right environment? Find out why Cliff thinks PentaSafe is a perfect com...

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Top 25 Web Properties of January 2001
Audience

Top 25 Web Properties of January 2001

25y Michael Pastore

Top 25 Web Properties of January 2001

The Top 25 Web properties for the month of January 2001 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...

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