It was once a novelty, it was hip, it was in. And although a ".com" address is still a must, ".com" in a company name is a bust. It's simply out of fa...
View articleMany B2B marketers realize that building a customer-centric company is vital to corporate health and profitability. Yet even some of themost customer-...
View articleThe online ad industry's biggest player taps Grey Worldwide for the task of building back from last year's difficulties. Read More...
View articleMuch has been written about the strong showing of offline brands during the 2000 holiday season in the United States, but research by Nielsen//NetRati...
View articleWhile layoffs and restructuring dominated headlines in 2000, iXL, the Atlanta-based Web consulting firm, reported wider-than-expected losses for both ...
View articleThe struggling ad network released yet another grain of information about its coming quarterly performance, in what's becoming a trend of sporadic com...
View articleWant to move B2B prospects closer to purchase? Consider offering a seminar. Whether online or off-, it's a great way to generate qualified leads. Here...
View articleThe Top 20 e-tailers of January 2001, according to PC Data Online. Read More...
View articleYahoo! readers will soon see headlines from the New York Times' interactive unit. Read More...
View articleThe company's founder and chief executive will focus on technology after ceding thetop post to a board member. Read More...
View articlePeople want good prices, and they want to quickly compare prices. They want to compare products, too. And they don't want risk. In short, they want in...
View articleIs it worth considering search engine optimization (SEO) for driving traffic to your online business? Paul believes the stats speak volumes. Read More...
View articleThe portal looks to squeeze more money out of its directories. Read More...
View articleWhere's the incentive to change a problem if you can sue it away? Find out why it's time for the industry to adapt to the new technical realities and ...
View articleAfter missing its revenue estimates last quarter and restructuring, the San Francisco marketing technology firm meets Street predictions. Read More...
View articleIf your home life is good, the rest of it doesn't really matter. So many marriages and relationships crash and burn because work and careers get in th...
View articleOnline gaming sites have no problem attracting traffic, it's getting the traffic to play games that seems to be the problem. According to NetValue, le...
View articleRiddle: What does dog food have to do with a three-legged stool? Answer: Both are invoked to express a core business truth: If your employees like you...
View articleWe interrupt your dream of using the wireless Internet to sell a wide range of products to millions of consumers using pocket-sized phones to bring yo...
View articleCall it the One-Second Law of Online Branding: Whether developing (or approving) ad banners, sponsorships, tiles, or buttons, make sure that a one-sec...
View articleAOL's "other" portal this week launched its first ad campaign since the merger with Time Warner, giving some clues as to how Netscape.com might be pos...
View articleThe top Digital Media/Web Properties for the month of January according to Media Metrix. Read More...
View articleA new study by market intelligence firm NPD Group is ammo in GoTo's campaign to win support for its model. Read More...
View articleBy the end of 2005, the number of worldwide Internet users will nearly triple to 1.17 billion, and an increasing number of these users will be using w...
View articleMost marketing programs don't set the world on fire right out of the box. But following a few tips on how to spot potential troubles can help you hit ...
View articleMake sure your female customers become attached to your business. How? Some use bow ties. But all you need to do is show her, even if only in the most...
View articleThe firm exceeded expected losses for both the year and the fourth-quarter, although it said its pay-for-performance CyberGold division would help its...
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