Online consumers have a propensity to communicate and can become an ideal sales and marketing channel. Viral marketing can best leverage the democrati...
View articlePDAs and mobile phones locked in a battle in 2000 over which will become the preferred method for wireless Internet access. A study by the CEA examine...
View articleAs a father-to-be, Alex looked at a BabyCenter email marketing campaign as a beautiful thing. Now a time-starved parent, he is seeing something else a...
View articleThe ad network is betting its new, survey-based product will become another way to report campaign effectiveness in addition to impressions and clickt...
View articleJust because the road ahead for your e-business is littered with mines doesn't mean you have to stand still. All you need is some advice on how to man...
View articleAn analyst firm says that the broadband rollout will contribute to interactive television's increased role in direct marketing. Read More...
View articleA failing dot-com isn't like a failing TV series. You can't declare the genre dead and just cancel it. You need vision and long-term commitment. Becau...
View articleRunning a successful affiliate program means managing lots of details that collectively make a huge difference. And Joel's research indicates that mer...
View articleNetCreations says the deal will create a "transatlantic information marketing leader" -- but speculation continues to abound about former suitor Doubl...
View articleWant to succeed at marketing online to businesses in a specific city? Stop thinking like a businessperson and start acting like an anthropologist. Rea...
View articleThe online promotional marketer said revenues will be less than planned, due to oustanding bills to failing clients. Read More...
View articleIn the case of any business, of course, there's either success or failure. But does Google's impending maturity smell of another Yahoo!? Read More...
View articleHungarians Access Net from Work or School Read More...
View articleValentine's Day continues to be a popular occasion for online shopping and greeting cards, according to research by Gartner Group and PC Data Online. ...
View articleOnline retail purchases in the United States came to an estimated $8.69 billion in the fourth quarter of 2000, up from third quarter 2000 sales of $6....
View articleDid you realize you can negotiate an agency's offer of employment? Don't sign an employment agreement without fully understanding the terms. Here's ho...
View articleYahoo!'s problem doesn't lie in its business model, or even in its balance sheet. Dana argues it's simply that Yahoo! is horrible at acquisitions. Rea...
View articleWe've just witnessed the emergence of the information- literate -- hands at the keyboard and eyes on the screen. They shift the present and shape the ...
View articleCan you admit you have more to learn? Well, the Link Mensch's Q&A is both a lesson in linking and humility. Read More...
View articleThe Los Angeles ad network says it's not really an ad network at all -- and points to its growing non-banner product line as evidence. Read More...
View articleThere is more evidence that the Digital Divide in America may be closing, especially among the Hispanic community. A study by Insight Research found H...
View articleYou want maximum exposure for your affiliate program. But you want minimum cost. Then it's time to get back to basics. Here are some resources to help...
View articleOnline sweepstakes and lotteries: They're fun for users, but do sites really benefit from offering them? Here's the story of one site that certainly d...
View articleDomain targeting has unlimited applications in online advertising. Yet it really hasn't caught on. Here's how to get a message across in an age when f...
View articleThe chief financial officer of interactive services and incubator firm Rare Medium Group has resigned, the company announced during its earnings resul...
View articleThe chipmaker reprises its Pentium III spots, featuring the Blue Man Group. Read More...
View articleOnline ad network and marketing firm L90 posted better-than-expected results and said its system revenue has increased for a twelfth straight quarter....
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