Trying to appeal to a larger audience will only dilute your marketing message -- not increase revenue and profits. Try targeting narrower niches inste...
View articleAs a comic-book aficionado, Jim came across plenty of "alternative reality" scenarios in earlier years. So here's a mental exercise: What if Webvertis...
View articleWhat happens when movies and the Internet collide? Big money, film studios hope. Ever since the Web-driven success of "The Blair Witch Project," studi...
View articleThe move comes as a surprise following recent deals netting it $18 million in funding. Read More...
View articleHow do you spook the blank Web page and ensure great content on your site from your contributing local expert? Hire what every marketing communication...
View articleIs your company currently reviewing its "acceptable use policy" for the Internet? Well, if it's defining file-sharing programs as unacceptable like Cl...
View articleLooking to expand into the U.K. market? Before stepping off onto unfamiliar ground, take some tips from two entrepreneurs who have gone before. Read M...
View articleThe rich media production, management and tracking player landed a total of $19.5 million in its second round of financing, and aims to expand to wire...
View articleThose who make the best use of their customer data NOW will be the standouts of the future. Don't let a weak CRM strategy leave you behind. Read More...
View articleThe Top 50 sites of January 2001, according to PC Data Online. Read More...
View articleThe drugstore retailer aims to boost traffic to its online presence through a series of new spots highlighting the site's ease-of-use. Read More...
View articleWhen it comes to the hidden dangers of the Net, how much can the basic safety rules of computing protect you? Find out why DLT's tips and resources wi...
View articleThe gigantic Web interactive shop posts another disappointing quarter -- and a staggering $6.8billion net loss. Read More...
View articleWe're a visual society. We think in images. That's why TV works. In other words, there's good reason for why we say a picture is worth a thousands wor...
View articlePeople will try to sell you customer relationship management (CRM) solutions. But understand that you're just buying software. You'll have to add the ...
View articleBolt said it would integrate Fonepark's two-way SMS messaging service into its Web- and WAP-based tools. Read More...
View articleA little paranoia won't destroy you in the e-tailing business. In fact, find out why seizing the opportunities and profiting from them is what it's re...
View articleGroups including the ACLU, Consumers Union and others are recommending that Congress adopt definite policies regarding the collection and use of consu...
View articleIn the offline world, it has long been known that consumers are apt to forget the details of their purchasing and tend to overestimate how much they m...
View articleThe merger would help AdZone expand its media monitoring and tracking operations. Read More...
View articleAs e-commerce begins to trickle down to Generation Y, a clear division is forming along gender lines. According to Harris Interactive, boys are more l...
View articleCustomization -- good. Stereotyping -- bad. Personalization -- good. Too personal -- bad. Data mining and profiling -- good. Intruding and encroaching...
View articleEmail is the most valuable communications tool available to online marketers. It’s immediate and one to one, and has a light touch. Therein lies the r...
View articleGeneral Motors hopes to boost its Hispanic market penetration with a deal with theleading Spanish-language broadcaster's Web portal. Read More...
View articleAre you looking to survive and thrive while your site-publisher brethren are dropping like flies? Well, it's time to deliver value as if your life dep...
View articleWith support by groups like the Privacy Foundation, legislative backing for greater awareness of cookie technology could be in the works. Read More...
View articleThe two companies agreed to give each other some breathing room in a co-branding agreement, also ending the possibility of a September takeover. Read ...
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