Is today's Internet damaging the integrity of content? There's some great stuff, sure. However, it's vastly outweighed by badly written, out-of-date, ...
View articleFew owners of wireless devices use the wireless Web, according to a study by Accenture, but that didn't stop 40 percent of device owners from saying t...
View articleAs more clued-in Web sites define and create enhanced, premium services, Dana recommends turning a deaf ear to the moans about the "end of the free We...
View articleePrize joins a growing trend, in which marketing technology firms are focusing on smaller businesses that have an online agenda. Read More...
View articleTom thinks the IAB should have gone beyond physical size and bandwidth constraints to rally the industry around the idea of increased interactivity an...
View articleWe know how valuable personalization is. Or do we? It is, after all, only one part of the whole picture. Take a little test to see if you can predict ...
View articleAnother round of layoffs and plans to restructure for theConnecticut-based interactive agency. Read More...
View articleThe e-business player has been involved with the Internet since the 60's, and wants the public to know it -- in spite of a name change and rebranding ...
View articleUsing technology from an Amsterdam-based technology firm, Mediaplexsaid it will be able to pinpoint Web surfers to their exact city, in manycases. Rea...
View articleCompany officials said the "shaky" state of the Internet services sector was part of the year-end results, but that its focus on Fortune 1000 clients ...
View articleSmall businesses are not only increasing their use of the Internet to streamline operations, studies by Sage Research and Cahners In-Stat Group found ...
View articleM-commerce's biggest headache right now isn't how to make graphics look better, the sending frequency stronger, or the reach better. It's about how to...
View articleTracking a user who comes to your site after clicking on an email link is far more complicated than tracking a user who comes to your site from anothe...
View articleWeb advertising has changed dramatically over the past year. Interactive agencies are servicing far fewer dot-com clients and have shifted toward trad...
View articleA recent investment by AOL Time Warner pays off in more ways than one for Bluestreak, while EyeWonder's solution continues to gain traction. Read More...
View articleEngage announced the launch of its Ad Manager 5.2 and Ad Bureau advertising management software in Asia. Read More...
View articleWhy do we see ePod shutting its doors and Enliven's future in question? The quiet little secret is that advertisers and agencies want a free ride. But...
View articleThe Internet is the most cost-effective channel for creating consumer demand for prescription medications, according to Cyber Dialogue, but it isn't b...
View articleThe role of Internet portals has changed: they are no longer gateways to the Internet, but rather, have become destinations. Now portals need to adopt...
View articleExperts say proposed agreement is no victory for privacy. Read More...
View articleWith the current energy crisis, the technology business needs permanent solutions. And since no one has picked any winners yet, Dana proposes some sim...
View articleThe e-mail marketing firm continued its recent efforts at expansion, inking a deal to expand its footprint to Singapore, East Asia and China. Read Mor...
View articleMuch has been made of the kinship between email marketing and direct mail. But look at the bigger picture and something else emerges: Email marketing ...
View articleLayoffs, mergers, restrategizing, and plain old firings have made this a tough time for industry veterans and rookies alike. Here's how to strengthen ...
View articleAt first glance, you would think Microsoft had a tough year in 2000, but guess again. The company's Windows products strengthened their hold on the OS...
View articleBeauty (and branding) may be in the eye of the beholder, but Sean argues that ad efficacy is in the eye of the advertiser: Ads work, or don't, dependi...
View articleAn international interactive agency joined the ranks of those slimming down and rethinking their strategies, but it still hasn't found a new CEO. Read...
View article