February 2001 Internet Usage Stats
Audience

February 2001 Internet Usage Stats

25y Michael Pastore

February 2001 Internet Usage Stats

The average activity for a Web user in February 2001, as reported by Nielsen//NetRatings Inc. Read More...

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Interactive TV: Don't Repeat Web Advertising's Mistakes
Marketing

Interactive TV: Don't Repeat Web Advertising's Mistakes

25y Eric Picard

Interactive TV: Don't Repeat Web Advertising's Mis...

Eric thinks the time is right for interactive TV. First, a look at how these new media models will play out during the early-adopter stage. Second, ho...

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Top 50 Digital Media/Web Properties of February 2001
Audience

Top 50 Digital Media/Web Properties of February 2001

25y Michael Pastore

Top 50 Digital Media/Web Properties of February 20...

The top Digital Media/Web Properties for the month of February according to Jupiter Media Metrix. Read More...

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Breaking out of the Box
Media

Breaking out of the Box

25y Dana Blankenhorn

Breaking out of the Box

The Internet recession has become a technology recession, and it may yet become a full-blown economic recession. No one is immune -- and if you want t...

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Going Up? Vertical Ads Gaining Popularity with Sites, Advertisers
Ad Industry Metrics

Going Up? Vertical Ads Gaining Popularity with Sites, Advertisers

25y Michael Pastore

Going Up? Vertical Ads Gaining Popularity with Sit...

Vertical ads are the latest vehicle to carry the hopes of the Internet advertising faithful. According to AdRelevance, the number of vertical ads incr...

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Yahoo!'s Head of Sales Resigns
Media

Yahoo!'s Head of Sales Resigns

25y Christopher Saunders

Yahoo!'s Head of Sales Resigns

The Santa Clara, Calif.-based Web portal's top salesman departsfollowing its first-ever earnings warning, on shortfalls in ad revenue. Read More...

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Familiar Challenges in a Wireless Future
Marketing

Familiar Challenges in a Wireless Future

25y Jeffrey Graham

Familiar Challenges in a Wireless Future

No one can fully foresee the future of marketing and commerce in a world of dispersed, wireless platforms. The only thing that's certain is that the o...

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CBS MarketWatch.com Hops On Revenue-Hunting Bandwagon
Media

CBS MarketWatch.com Hops On Revenue-Hunting Bandwagon

25y Christopher Saunders

CBS MarketWatch.com Hops On Revenue-Hunting Bandwa...

New ad formats and pricing is making the stock market news site somenew clients -- but at the expense of possible user irritation. Read More...

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DoubleClick Shuts Down Australian Media Business
Media

DoubleClick Shuts Down Australian Media Business

25y Matthew G. Nelson

DoubleClick Shuts Down Australian Media Business

The online ad network will shut down its Australian presence and transfer operations to its Hong Kong office. Read More...

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It May Flash, but It Doesn't Streak
Marketing

It May Flash, but It Doesn't Streak

25y Sean Carton

It May Flash, but It Doesn't Streak

Especially on the Web, form's gotta follow function. Those nifty, techno-fueled, groovy, whizzing logo animations that so many designers feel compelle...

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AltaVista: Ready for Takeoff
Search

AltaVista: Ready for Takeoff

25y Paul J. Bruemmer

AltaVista: Ready for Takeoff

With all the talk about whether or not search engines will be around tomorrow, Paul highlights the changes at AltaVista, focusing on its search capabi...

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The Make-or-Break Job Interview
Marketing

The Make-or-Break Job Interview

25y Peter Kaufman

The Make-or-Break Job Interview

Your risumi got the attention of several high-powered agencies; now they're flying you in for a day of interviews because you're so terrific. Here are...

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Email Addiction and the B2B Email Marketer
Email

Email Addiction and the B2B Email Marketer

25y Debbie Weil

Email Addiction and the B2B Email Marketer

Email: It's been called the killer app of online marketing. Sometimes Debbie thinks it's killing her -- she's just gotta check it all the time. And sh...

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Is Change Good? Ask the User
Marketing

Is Change Good? Ask the User

25y Blake Rohrbacher

Is Change Good? Ask the User

The only constant in the world of business, the World Wide Web, and the world at large is that there will always be change. The question remains: Is c...

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Are You Really Collecting Profiles?
Marketing

Are You Really Collecting Profiles?

25y Cliff Allen

Are You Really Collecting Profiles?

As we rely on other sites to provide e-commerce, content, and community, our own sites become more complex, increasing the probability of error. Progr...

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Analyze This
Marketing

Analyze This

25y Neil Cohen

Analyze This

Working with analysts is a tough, yet critical marketing component of a technology start-up. But with some tips from Neil on how to select the right g...

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Report: "Tower" Ads Proliferating, While Banner CPMs Slip
Media

Report: "Tower" Ads Proliferating, While Banner CPMs Slip

25y Christopher Saunders

Report: "Tower" Ads Proliferating, While Banner CP...

Jupiter Media Metrix says banners declined in rate card prices during the holiday season -- despite what should have been a pickup. Read More...

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The Magnificent U.K. Seven: Part 2
Email

The Magnificent U.K. Seven: Part 2

25y Laurel Delaney

The Magnificent U.K. Seven: Part 2

What does it take to set up an email marketing campaign for the U.K. market? Laurel's interview with Lycos's Duncan Parry sums it up with a three-word...

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Top 25 Web Properties of February 2001
Audience

Top 25 Web Properties of February 2001

25y Michael Pastore

Top 25 Web Properties of February 2001

The Top 25 Web properties for the month of February 2001 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...

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Small Businesses Provide Opportunities for Service Providers
Marketing

Small Businesses Provide Opportunities for Service Providers

25y Michael Pastore

Small Businesses Provide Opportunities for Service...

Specialized providers will find a wealth of opportunities providing small companies with easy-to-use Web site services, according to a report by Cahne...

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Uncertainty
Media

Uncertainty

25y Dana Blankenhorn

Uncertainty

Markets hate uncertainty. But if we're ever going to get the Internet economy going again, Dana says we'd better lighten up and embrace relativity. Re...

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Razorfish Offers "Voluntary Termination" to Branch Offices
Media

Razorfish Offers "Voluntary Termination" to Branch Offices

25y Christopher Saunders

Razorfish Offers "Voluntary Termination" to Branch...

The firm aims to bring staff levels in its Boston, San Francisco andLondon offices in line with client demand, amid a worsening market for Webdesign a...

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IAB New Ad Units: What's Next?
Marketing

IAB New Ad Units: What's Next?

25y Adam Jackson

IAB New Ad Units: What's Next?

The IAB voluntary guidelines for new ad units bring much-needed changes to the advertising options that keep publishers in business. Adam highlights s...

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CMGI Considering AdForce Sale
Media

CMGI Considering AdForce Sale

25y Christopher Saunders

CMGI Considering AdForce Sale

CMGI's "other" ad serving firm could go the way of 1stUp.com and iCAST -- falling victim to an effort to cut costs. Read More...

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Pay For Performance Still Rules
Media

Pay For Performance Still Rules

25y Jim Meskauskas

Pay For Performance Still Rules

Is CPM a sort of artificial label? Deconstructing the terms of advertising isn't going to get us anywhere. At the end of the day, clients still really...

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Just Like a Woman to Want Better Content
Media

Just Like a Woman to Want Better Content

25y Susan Solomon

Just Like a Woman to Want Better Content

Have you thought much about directing your Web site content to women? Well, Susan says it's time to look at the numbers, wise up, and watch your langu...

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Primedia Moving to Leverage About for Cross-Selling
Media

Primedia Moving to Leverage About for Cross-Selling

25y Christopher Saunders

Primedia Moving to Leverage About for Cross-Sellin...

The special interest magazine publisher-turned-Web site operator tweaks its organization to optimize for cross-media sales. Read More...

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