Americans aren't the only ones suffering from a lack of faith in banner advertising. According to a survey done in Britain by NewWorld Commerce and Ma...
View articleHow do you integrate wireless messaging with existing marketing channels? Know the difference between email and direct wireless marketing, then use th...
View articleThis month's "Rip. Mix. Burn." television campaign suggests features that aren't available on the new Mac OS, due out this weekend. Read More...
View articleAre cool technology and poor design killing the Web? Many of our readers don't think so, and they think Gerry doesn't understand branding. Here's Gerr...
View articleThere's a world of communications technology out there, often in places you might least expect. It may seem a chaotic world, but there's a message in ...
View articleWhile impression-based players are struggling with internal issues, the pay-for-placement search engine said it would exceed earlier revenue and earni...
View articleHere's one way to create a powerful email marketing program: Consolidate your databases and tie your referral program into that database. It's cost ef...
View articleReaders from all over the world responded to Debbie's column on email addiction. Here are their stories, some remedies, and Debbie's tips for dealing ...
View articleEveryone in the U.S. will get a free taco if a falling Mir hits Taco Bell's bull's-eye. Read More...
View articleThe United States is a technology economy. If the tech stocks can't come back, we're not getting out of this recession. So whose investment strategy a...
View articleGreenfield Online found that for 10 consecutive quarters, more than 60 percent of U.S. online consumers have made at least one purchase on the Web. Im...
View articleWhy aren't traditional advertisers enjoying the effectiveness and cost benefits of online ads? A lot has to do with their ad agencies. Clients need a ...
View articleCan you buy your way to the top of a search engine? Until the year 2000, it was almost inconceivable at any search engine other than GoTo.com. Now, it...
View articleFor every copywriter, artist, projectmanager, or Web designer struggling to provide a clear, sane way of presenting information, "Information Anxiety ...
View articleWhat do people care about? Themselves (not your Web site). What do they want? Value (not flash). What can you do? In turn care enough about yourself t...
View article"Codernauts" aims to use humor and a really big buy to promote all of IBM's middleware software packages. Read More...
View articleThe recent slowdown in the economy is not expected to stop the worldwide B2B Internet commerce market, which is on pace to total $8.5 trillion in 2005...
View articleThe thinning-down continues at the New York interactive consultancy Razorfish. Read More...
View articleDespite a worse-than-expected quarter, 24/7 Media gets a reprieve from an undisclosed lender. Read More...
View articleIn a few hours, the online marketing industry will learn whether cash-strapped 24/7 Media has managed to pull together enough capital to make it to th...
View articleA specialty network will rep properties with "recognized media brands," while a new network will focus on "targeting and reach." Read More...
View articleAs the computer age loses momentum to the digital age, Microsoft, AOL/Time Warner, Sony, and Apple are laying the groundwork for a third major computi...
View articleThough not as esoteric a problem as figuring out how many angels can dance on the head of a pin, online-advertising campaign optimization can be a Byz...
View articleA Ticketmaster-branded service will offer AOL users access to tickets to more than 350,000 events and 5,000 venues nationwide. Read More...
View articleEach ten shares of common stock were converted into one share, which helped bring the price above $1. But the price slipped soon after. Read More...
View articleTwo weeks after downgrading Yahoo!, another major ad-supported portal goes under the microscope. Read More...
View articleWhen visitors bookmark your site's pages and other sites link to yours, you know you're doing some good. So when you perform some nip-and-tuck repairs...
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