The professional social network has reached more than 300 million users worldwide, as mobile remains a key focus. Read More...
View articleLancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Read More...
View articlePepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...
View articleThe audience and content conundrum can be very chicken and egg for many brands, especially their email marketers. Read More...
View articleAs the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and method...
View articleThe concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement mode...
View articleMeasuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a c...
View articleBy trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better prod...
View articleThere can often be a strained relationship between the marketing and sales teams, but marketing automation software can help both sides work together ...
View articleExploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of ...
View articleIn the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology ...
View articleThe ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-...
View articleIn the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of pr...
View articleThe combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the...
View articleHere are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it...
View articleEmbracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build o...
View articleOur neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Read More...
View articleCadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in or...
View articleThe brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video serie...
View articleThere are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and sim...
View articleBefore deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution pro...
View articleDepending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out...
View articleUsing the techniques of improvisational comedy can help you improve your business presentations, collaborations, and management skills. Read More...
View articleContent marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" coul...
View articleSearch revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent. Read More...
View articleA video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. R...
View articleThese days, virtual currencies are the playthings of techies - do they have a mainstream future in e-commerce? Read More...
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