Does your web site grab visitors and pull them in? Or is it so confusing that visitors leave and hope never to come back? Check out Marcia's checklist...
View articleThe online advertising exchange is set to begin licensing its technology to media companies. Read More...
View articleFueled by an acceleration in technological changes and a decrease in technology equipment lifecycles, US IT equipment leasing industry revenues are ex...
View articleAmong the revelations of the latest Andersen Consulting online shopping study: toys will surpass books as the most popular online purchase; the Web wi...
View articleFind out why Ask Jeeves offers deeper insight into visitors' interests and concerns, thereby providing a highly targeted environment that directs them...
View articleBill revisits the rich media world over the last year and reminisces. What's interesting is the stability of the rich media industry. Most traditional...
View articleDespite the successful adoption of online trading, most Web-based financial services have yet to win acceptance among consumers, according to a report...
View articleThe primary reason for advertising online has shifted away from sales generation to Web site traffic building and brand awareness, according to a repo...
View articleThe Miami-based Internet I-shop blamed diminished demand from dot-com clients. Read More...
View articleAnother study suggests that Web ads are behaving like other media -- with some interesting consequences. Read More...
View articleThe recent downturn taught us something few of us realized before the shakeout: Technology is quick to change -- people aren't. People are slow to cha...
View articleOne Web site thinks it's found a way to skirt the $2 million-plus price tag on Super Bowl spots. Read More...
View articleThanks to an increase in Web-enabled systems for customer interaction, CRM services are becoming more important for companies, according to Dataquest ...
View articleThe classified ad-placing company looks to reach profits through agreements like Wednesday's, before its dwindling cash reserves tap out. Read More...
View articleDespite some hurdles for consumer marketplace sites, they can cover a wide range and gather broad lifestyle profile data, showing that the World Wide ...
View articleThe Alley giant will be able to offer Backwire's newsletter content-aggregation and personalization features to e-mail publishing clients. Read More...
View articleWe've been waiting for it to happen for a couple of years now, and lo and behold, the web is finally growing up and being considered a legitimate medi...
View articleMarketing is a powerful tool. And like any powerful tool, it can help or harm you depending on how skillfully it's used. Neil's here with some New Yea...
View articleThe top Digital Media/Web Properties for the month of November 2000, according to Media Metrix. Read More...
View articleDespite an obvious vested interest, SkyGo's study could provide marketers with some useful information about consumers' take on wireless advertising. ...
View articleA new company with close ties to CMGI's battered ad network aims to be a player in the wireless marketing space. Read More...
View articleNow that the AOL Time Warner merger is a done deal, it's only a matter of time before the suits at Time Warner do to Steve Case what they did to Ted T...
View articleAfter throwing money at customer service and infrastructure, e-tailers have shown improvement over last year's holiday season, according to Andersen C...
View articleThe Top 25 Web properties for the month of November 2000 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleThe importance of digital marketplaces to a company's overall e-business strategy is crucial, and over the next 12 months, their role as a means of co...
View articleThe pay-for-performance player aims to bolster its customer acquisition offerings with the addition of Z Media. Read More...
View articleEmail marketing uses and is enhanced by a good number of traditional DM principles and practices, but there are subtle differences. Kim recaps the sim...
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