With a $100 million cash hole to fill, marchFIRST needed a partner who was bold, daring, and willing to risk some hard cold cash on the troubled eBusi...
View articleThe content delivery firm said it aims to make streaming media ads a viable revenue source for publishers. Read More...
View articleEveryone's bashing online advertising, claiming it's not as effective as traditional media. Sophisticated advertisers know better, but we need to show...
View articleShoppers continue to use the Internet to make purchases this holiday season, according to Nielsen//NetRatings, which reported a spike in holiday shopp...
View articleThe San Francisco ad technology and media buying company said it's still on-track to hit profitability in late 2001, thanks to staff cuts. Read More...
View articlePrioritizing features in a product release can be complicated business. But following stated business and development criteria can make the whole proc...
View articleJust hours after Wednesday night's holiday party, the company said it would take steps to "align its capacity" to serve changing demand. Read More...
View articleThe online auction giant and the Detroit-based automobile maker will work to promote their respective brands. Read More...
View articleThe e-mail marketer said its technology business saw about 70 percent less income this quarter. Read More...
View articleSales reps often have to ask advertisers tough or sensitive questions. Anne provides examples of key questions for sales reps and tells you how to cus...
View articleHere are five simple points guaranteed to make the difference between e-tailing's 1999 and 2000 holiday seasons. This year is e-tailing's last chance ...
View articleJust in time for the holidays, Heidi's here with an email marketing success story to warm the heart. Read More...
View articleExtensible markup language (XML), an evolution of hypertext markup language (HTML), brings in vital new standards for how we organize our content. Fin...
View articleThe firm will abandon its ad-supported strategy and hopes that customers are willing to pay for calls routed through the Internet. Read More...
View articleIt used to be that marketers wanting to learn about their customers had to rely on faulty instructional material. But times have changed. Trude's here...
View articleMore Canadians are using the Internet to do their banking, according to a survey by Canadian Facts, but the Net, automated machines, and telephone ban...
View articleDSL subscriber rates slowed in Q3 2000, according to Instat, while Analysys found the most advanced DSL markets in Europe to be in Germany, Spain, and...
View articleA report by PC Data has found that 35 percent of home Internet users plan to purchase console or PC games during the 2000 holiday season, and that PC ...
View articleIn a deft advertising play, service provider First World is puttingthe finishing touches on a game designed for IT managers. Read More...
View articleThere is never any one right solution when it comes to running a good SEO campaign, but pay for position could be a vital component. Read More...
View articleWho says you need fancy office space to produce great rich media technology? If the web had gone the way it was supposed to go, we'd be looking at con...
View articleThe firm said it plans to reduce its dependence on revenue from e-mail marketing, and will throw its weight behind CPA lead-generation. Read More...
View articleNew report says the e-commerce site is rising above the holiday fray with two-tiered direct marketing campaign strategy. Read More...
View articleFormer managing director of Engage Australasia will head the Australian operations of AltaVista, in a new twist on her experience launching global bra...
View articleThe latest quarterly server survey by IDC reveals a worldwide server market that continues to exhibit solid growth. Read More...
View articleIf you want to know why the PC business is in the toilet, look in the mirror. And look to the Internet. Are we really surprised by what's happened? Re...
View articleEvery advertiser has an ultimate conversion goal. But different conversions require different levels of commitment. After all, few would buy a big-tic...
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