24/7 Media to Offer Geographic Tracking
Media

24/7 Media to Offer Geographic Tracking

25y Christopher Saunders

24/7 Media to Offer Geographic Tracking

Through a deal with Digital Envoy, 24/7 will add geographic targeting on top of its existing profiling capabilities. Read More...

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Canadian Holiday Shoppers Take to the Internet
Audience

Canadian Holiday Shoppers Take to the Internet

25y Jeremy Lockhorn

Canadian Holiday Shoppers Take to the Internet

Canadian consumers are seeking refuge online from crowded shopping malls this holiday season, according to Ernst & Young's fourth annual Global On...

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Switchboard, AOL Form Agreement
Media

Switchboard, AOL Form Agreement

25y Douglas Quenqua

Switchboard, AOL Form Agreement

The online directory company agrees to provide aplatform to AOL to support online business listings and local ad sales. Read More...

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Walt Disney Internet's Family.com Lands Pillsbury Sponsorship Deal
Media

Walt Disney Internet's Family.com Lands Pillsbury Sponsorship Deal

25y Christopher Saunders

Walt Disney Internet's Family.com Lands Pillsbury ...

The Dough Boy will help prop up one of WDIG's properties with an exclusive advertising agreement. Read More...

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Convergence: What Is It, Anyway?
Marketing

Convergence: What Is It, Anyway?

25y Tom Daly and William Smith

Convergence: What Is It, Anyway?

Few buzzwords are more elusive than "convergence." People use the term casually to refer to many of the stunning developments reshaping the media and ...

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Protection for a Broadband Net
Media

Protection for a Broadband Net

25y Dana Blankenhorn

Protection for a Broadband Net

Sure, it's great to have broadband access. It's fast, it's powerful. But power can make you vulnerable. How are we going to protect a broadband Net? R...

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Calling All Dropouts
Email

Calling All Dropouts

25y Kim MacPherson

Calling All Dropouts

The art of acquiring customers and leads through email is notalways the easiest thing to do. Acquisitions success boils down to two key items: the off...

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CD-R Makes MP3 A-OK
Marketing

CD-R Makes MP3 A-OK

25y Brian Morrissey

CD-R Makes MP3 A-OK

This holiday season offers a new breed of MP3 players that can hold more than ten hours of near-CD quality music with a cost of about a dollar a disc....

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Priceline - A Dot Com Odyssey
Media

Priceline - A Dot Com Odyssey

25y Beth Cox

Priceline - A Dot Com Odyssey

New ad campaign for the troubled e-commerce firm focuses on the future, vowsto "see you in 2001." Read More...

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Scattered Attention Loses Sales
Marketing

Scattered Attention Loses Sales

25y Nick Usborne

Scattered Attention Loses Sales

Sometimes words alone, one after the other, are your best choice for getting the job done right. Read More...

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Verio's Alleged Spam is Temporarily Canned
Media

Verio's Alleged Spam is Temporarily Canned

25y Mark Redetzke

Verio's Alleged Spam is Temporarily Canned

Can you really go to court over spamming? Apparently, register.com and Verio have found a way. Read More...

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The Future of WAP and Mobile Devices
Media

The Future of WAP and Mobile Devices

25y Nick Mayhew and Mark Smith

The Future of WAP and Mobile Devices

WAP technology maybe overhyped these days, but here are some very exciting, upcoming possibilities for application developers and consumers alike. Rea...

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Will XML Standards Help Make the B2B Connection?
Marketing

Will XML Standards Help Make the B2B Connection?

25y Philip Say

Will XML Standards Help Make the B2B Connection?

It's easy to see the benefits of B2B e-commerce: accelerated time to market, lower production costs, better inventory manaement. And that's just to st...

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Slandering Online Advertising
Marketing

Slandering Online Advertising

25y Jeffrey Graham

Slandering Online Advertising

It's become fashionable to talk about the demise of online advertising and falsely link the current market correction to the idea that online advertis...

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Yahoo! Inks Deal with U.S. Ski and Snowboard Team
Media

Yahoo! Inks Deal with U.S. Ski and Snowboard Team

25y Christopher Saunders

Yahoo! Inks Deal with U.S. Ski and Snowboard Team

The online giant is the team's exclusive Internet sponsor in several nationally televised events. Read More...

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New Shoppers Hitting the Net This Season
Audience

New Shoppers Hitting the Net This Season

25y Michael Pastore

New Shoppers Hitting the Net This Season

Nearly half of the shoppers making purchases on the Internet this holiday season will be doing so for the first time, according to a survey by Active ...

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DoubleClick Warns it Won't Repeat Q3 Profit
Media

DoubleClick Warns it Won't Repeat Q3 Profit

25y Christopher Saunders

DoubleClick Warns it Won't Repeat Q3 Profit

The Alley-based online ad powerhouse said it sees several more quarters of "weak visibility" in ad revenues. Read More...

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Responsys
Email

Responsys

25y Team ClickZ

Responsys

Responsys.com provides a platform for online direct marketing that gives businesses the speed, control, flexibility and cost effectiveness to optimize...

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CEOs Report Using More Online Resources
Audience

CEOs Report Using More Online Resources

25y Michael Pastore

CEOs Report Using More Online Resources

Fortune and Burson-Marsteller surveyed both traditional and dot-com CEOs on how the Internet is changing the landscape for their companies and how it ...

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Future Looks Uncertain at inChorus
Media

Future Looks Uncertain at inChorus

25y Christopher Saunders

Future Looks Uncertain at inChorus

Questions loom about the rich media e-mail company's viability after it cuts its last non-executive employees. Read More...

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Selecting an Online Advertising Provider
Marketing

Selecting an Online Advertising Provider

25y Seth Fineberg

Selecting an Online Advertising Provider

Online advertising is a relatively new marketing vehicle, and there's a great deal to be learned about the effective application of this medium. Keepi...

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What Are Affiliates Thinking?
Marketing

What Are Affiliates Thinking?

25y Shawn Collins

What Are Affiliates Thinking?

Although there is certainly value to being book smart, it's equally important to be affiliate smart. And how better than to find out what affiliate ma...

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Capturing Value From Web Traffic
Marketing

Capturing Value From Web Traffic

25y Stephen Diorio

Capturing Value From Web Traffic

Few e-business leaders have demonstrated an understanding of how to monetize traffic, or effectively convert web visitors into revenue dollars. Here a...

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Which Advertising Model Will You Choose?
Media

Which Advertising Model Will You Choose?

25y Richard Hoy

Which Advertising Model Will You Choose?

Last week Richard launched into a series about creating an advertising program on a small web site. Today he's tackling a major issue: What will you o...

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Middleberg 1.2.1 Taps Delano for Marketing Technology
Media

Middleberg 1.2.1 Taps Delano for Marketing Technology

25y Christopher Saunders

Middleberg 1.2.1 Taps Delano for Marketing Technol...

The e-commerce software firm hopes to spread the adoption of its marketing tools to the Euro RSCG interactive shop's clients. Read More...

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Agency.com in Joint IBM, Intel Initiative
Media

Agency.com in Joint IBM, Intel Initiative

25y Zachary Rodgers

Agency.com in Joint IBM, Intel Initiative

In a partnership with the powerhouse technology companies, Agency.com plans to to launch a European applied concepts lab in its London offices. Read M...

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When a Problem Becomes an Opportunity
Media

When a Problem Becomes an Opportunity

25y Dana Blankenhorn

When a Problem Becomes an Opportunity

Out in San Francisco to talk to Agere Systems salespeople about broadband, Dana found himself staying in a hotel whose wires couldn't even keep a 24,0...

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