We have this nice little mantra going online that everything should be free on the Net. All articles, research, music, news -- EVERYTHING should be fr...
View articleIn the battle for media attention, PR practitioners can bludgeon their way to attention or target the right message to the right person. Here's a grea...
View articleWe last left our media planner finishing up the first stages of a new campaign. The next day, the floodgates open with cell phone, voice mail, and ema...
View articleA longitudinal (and entirely unscientific) study of fussy shoppers (i.e., Trude and her friends) demonstrates that sites' "helpful shopping suggestion...
View articleThe acquisition will boost Uproar's bottom line and increase its exposure to advertisers. Read More...
View articleCreative services firms are dealing with smaller marketing budgets these days. However, there is plenty of work for firms using the right strategies. ...
View articleThe I-shop followed the lead of MarchFIRST, iXL, Luminant, and others in announcing staff cuts and a reorganization to combat revenue shortcomings. Re...
View articleLatin America, a region that trails much of the world in Internet access, will experience a wireless data boom in the coming years, according to IDC a...
View articleWhy produce a product newsletter? Think. By following some simple steps, in less than two hours per week, you can keep all the key people in your orga...
View articleIf we think of the word "useful" as a continuum, then the most useful sites (link-worthy sites) are those that provide rich, quality content on a spec...
View articleA little idealism might be just what it takes to get the Internet industry rolling again. And that's what makes a recent story on "wireless Ethernet" ...
View articleE-commerce sites seem to favor new customer acquisition strategies. But retention-based advertising is relatively simple to implement. Here's how to s...
View articleThe new economy is suffering some growing pains. The dot- com revolution has hit the inflexible iceberg of reality, and stock options have become like...
View articleIFILM and Filmtrust have formed a strategic collaboration to bring enhanced business-to-business online tools to the entertainment industry. Read More...
View articleSmall businesses are establishing Web sites primarily to advertise and promote their business, rather than to conduct e-commerce, according to a surve...
View articleThe agency behind Amazon's "Sweatermen" campaign has resigned, amid a pending global account review. Read More...
View articleStruggling to regain its footing after a dismal Q3, the Boston Internet consulting firm moves to cut costs and lessen its dependence on dot-com client...
View articleWe all know how cost-effective email is compared with direct mail. So it makes sense for a retailer with a substantial direct mail list to want to get...
View articleAsk programmers about i-Mode, and they'll laugh! But consumers understand it because it's user-friendly. Wireless Application Protocol (WAP), on the o...
View articleThe deal with a major offline research firm could boost NetZero's efforts at further monetizing its user base. Read More...
View articleMarketing counts -- bigtime. And you can see it in the success stories of those companies that do it right and notice its absence in those that don't....
View articleWhat's all the tumult in the market? It's the sound of change coming. So just do what you've been doing with change ever since you came to the Interne...
View articleActive users may be the only ones who give you the benefit of the doubt -- and bring you new customers. So treat them extra nicely, and you may reap t...
View articleThe company's executive vice president of global media will move to a content play, on the heels of recent staff cuts and leadership changes. Read Mor...
View articleOn the heels of staff cuts last week, the I-shop's Berlin, Hamburg and Amsterdam offices will become a separate company. Read More...
View articleThe company will offer Alerts.com's multi-platform opt-in messaging to its clients as a CRM tool. Read More...
View articleThe online media and entertainment publication kicks off a second big ad effort, which coincides with the launch of its new biweekly print magazine. R...
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