Led by investments in networks and Web-based applications, spending on information technology by US business organizations increased 8.7 percent as a ...
View articleNothing can beat the voluminous garbage that passes for creative briefs in agencies and in-house departments the world over. Here's Peter's take on wh...
View articleMid-sized companies are rapidly turning to new online channels for purchasing and will continue to intensify their e-procurement activity over the nex...
View articleEase of use is the name of the game as tomorrow's digital consumers seek an easy-to-use solution to their information overload. Who needs a desktop co...
View articleImagine you go into a department store to buy a sweater. You're told you can buy one at 30 percent off, but you can't see it or try it on. That's a to...
View articleThe telecommunications giant inks a sizable agreement to market to thesite's users. Read More...
View articleWhat's in it for the buyers of paid links on search engines? Paul shares the pros and cons from ClickZ readers and discusses the future of search engi...
View articleIn this wired world, you don't have to be a somebody yourself to win the ear of someone with influence. But who are these people, and where do you fin...
View articleEven though PC sales have been sluggish, and PC makers are seeing their stock prices hit hard, that doesn't mean no one is buying technology products ...
View articleTravel sites are among the top sites on the Internet when it comes to customer satisfaction, according to cPulse. And among travel sites, niche sites ...
View articleIf you're in PR and you think you're in the "contacting editors" business (a.k.a. getting ink), then you're doomed. The future of PR lies in the "vira...
View articleConsumers are willing to participate in online promotional programs even it means giving up some personal information, according to a survey by PROMO ...
View articleWhether you are raising capital or managing an existing business, making accurate financial projections for marketing, sales, and operations is essent...
View articleIs being content-driven and informative back in style? Perhaps the marketing profession should begin to consider what we've finally realized for our w...
View articleSearch engine keywords are now getting one percent CTR. In a world of ever-decreasing response rates, does this level of performance justify the rates...
View articleAt many glossy conferences he's attended, Dana's wondered: If the Armani-clad CEO speaking has so many great new ideas, why isn't he back at the offic...
View articleWhat do you know that others would like to? Sharing your expertise is an effective -- and inexpensive -- way to impart credibility to yourself and mar...
View articleYou've identified a product you'd like to sell overseas. Now you've got to do the research. Who are your likely customers? How can you reach them? Wha...
View articleConsumers are willing to give up some personal information to participate in a promotion, a new study finds. Read More...
View articleDespite 4Q charges, 24/7 Media says it will meet its own earnings estimates. Read More...
View articleContent player TheDial aims to spur adoption of streaming ads, by creating technology to measure them. Read More...
View articleDoctors have no problem using the Internet, they're just waiting for the Internet industry to show them how it will help provide value and better care...
View articleThe loyalty marketing firm hopes two separate companies will each have stronger focus. Read More...
View articleIn an environment in which portal deals have fallen out of fashion, the fashion e-tailer renews its agreement with Yahoo! Read More...
View articleWomen are not a single market. Yet segments of women consumers will indeed respond to niche marketing for life stages or personal interests. When you'...
View articleThomas Mann, 1929 Nobel laureate, once said: "A writer is someone for whom writing is more difficult than it is for other people." Kathy explains why ...
View articleWhile everyone is so busy mortgaging their futures to raise the cash to buy the technology to look the same, nobody is investing in the words that wil...
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